A 'First 100 Customers' toolkit for SaaS founders to overcome launch struggles.

Niche Market: The Reddit post and its comments highlight a significant challenge for tech founders and developers: getting initial user traction after building a SaaS product. Many are great at development but struggle with marketing, often leading to launches that fall flat and feelings of frustration. This points to a niche market of SaaS builders and technical founders who need go-to-market guidance and tools.

SaaS Opportunity: There's a clear opportunity for a SaaS platform designed to help technical founders navigate the critical early stages of launching and marketing their products. The main issue isn't the ability to build, but the ability to effectively reach and convert initial users. Comments like "Marketing… every developer’s nightmare…" and "Yes, but even for that, we need to get the first 10 users" underscore this widespread need.

Product Form: A SaaS platform could offer:

1. Guided Launch Playbook: A step-by-step, customizable checklist and guide for pre-launch, launch, and post-launch activities. This would help address the feeling of being lost, like "tweeting like a crypto bro at 3am."
2. Community & Outreach Hub:
   • A curated database of relevant communities (Subreddits, forums, Slack/Discord groups) where target users might be.
   • Templates for outreach and initial posts, with guidance on how to engage authentically and avoid sounding overly self-promotional (addressing the comment: "I have no idea how to do that without sounding like self-promotion").
3. Content & Messaging Toolkit:
   • Templates for launch announcements (Product Hunt, social media, blog posts).
   • Basic tools or guidance for creating compelling landing page copy and value propositions.
   • Advice on generating early "user-generated marketing" by focusing on the first few users.
4. Initial Traction Strategies: Specific, actionable tactics to acquire the first 10-100 users, including strategies for B2B SaaS targeting non-tech niches (addressing the comment about most SaaS here targeting other SaaS founders).
5. Feedback Loop Facilitator: Simple tools or integrations to help set up mechanisms for collecting and analyzing early user feedback to iterate quickly.

Expected Revenue: Founders are often willing to invest in solutions that solve critical business problems like user acquisition, especially when it saves them time and reduces uncertainty.

• Pricing Model: A monthly subscription model ranging from $39-$99/month seems appropriate. For instance, a $49/month plan offering the core playbook, community database, and templates.
• Revenue Projection: If the platform attracts 100 paying founders at $49/month, it would generate an Annual Recurring Revenue (ARR) of $49 * 100 * 12 = $58,800.
• Alternatively, or as an add-on, a one-time "Launch Success Kit" could be offered for $199-$399.

This SaaS would directly address the pain of launching into the void and provide a structured path to gaining initial traction, a common hurdle for many technically proficient founders.