A focus and task management SaaS specifically designed for users with ADHD.

The senior software engineer, who has ADHD, is creating a tool to help with their own focus and task management challenges. It's a classic "scratch your own itch" situation, which often results in valuable products because the creator truly understands the problem.

Niche Market: The niche here is productivity and task management tools specifically designed for individuals with ADHD or other neurodivergent conditions. While the general productivity market is crowded, tools tailored to the unique cognitive styles and challenges of the neurodivergent community represent a strong and underserved niche. The difficulty of focusing on piled-up tasks is a well-documented experience for many with ADHD.

SaaS Opportunity: A SaaS tool focused on helping individuals with ADHD manage tasks, maintain focus, and reduce overwhelm. The emphasis should be on features that cater to ADHD-related executive function challenges.

Product Form:

• Type: Could be a web application, a desktop application (for deeper OS integration like distraction blocking), or a mobile application (iOS/Android), or a combination.
• Key Features:
  • Minimalist and Intuitive UI: To avoid cognitive overload.
  • Distraction Blocking: Integration to block distracting websites or applications.
  • Gamification/Reward System: To enhance motivation and task completion (e.g., points, streaks, virtual rewards).
  • Visual Progress Tracking: Clear visual indicators of progress (e.g., progress bars, visual task completion).
  • Task Breakdown: Tools to easily break down large, overwhelming tasks into smaller, manageable sub-tasks.
  • Flexible Reminders & Notifications: Customizable and persistent but not overly intrusive reminders.
  • Focus Timers: Integrated Pomodoro timers or other time management techniques.
  • "Brain Dump" Area: A quick capture feature for thoughts/tasks to reduce mental clutter.
  • Customizable Workflows: Allowing users to adapt the tool to their specific coping mechanisms.

Expected Revenue:

• Monetization Model: Subscription-based (monthly or annually).
• Potential Price Point: $5 - $15 per month. Let's use an average of $10/month for estimation.
• Market Size & Adoption: The number of adults diagnosed with ADHD is significant, and awareness is growing.
  • Acquiring 100 paying users: 100 users * $10/month * 12 months = $12,000 ARR.
  • Acquiring 500 paying users: 500 users * $10/month * 12 months = $60,000 ARR.
  • Acquiring 1,000 paying users: 1,000 users * $10/month * 12 months = $120,000 ARR.
  • Acquiring 2,500 paying users: 2,500 users * $10/month * 12 months = $300,000 ARR.

Success will depend on how well the product addresses the specific pain points of users with ADHD and effective marketing within neurodivergent communities. Building in public and incorporating user feedback early on would be crucial.