A marketplace platform to connect technical founders with marketing co-founders/influencers
Opportunity: The poster has a fully built SaaS product but is struggling with marketing and distribution, which is why they're looking for an "influencer co-founder." This is a common challenge for many technical founders who are great at building products but find it tough to get them in front of the right audience. There's a real opportunity here to create a specialized platform or marketplace that connects these technical founders with marketing experts, growth hackers, or influencers who are on the lookout for new projects.
Product Form: A two-sided marketplace. On one side, technical founders can list their "production-ready" SaaS products, providing details about the technology, target market, and the type of partnership they're seeking (equity, rev-share, etc.). On the other side, vetted marketers and influencers can browse through projects that match their audience and expertise. The platform could help facilitate these partnerships by offering standardized agreement templates, a secure communication channel, and tools to evaluate both the product's viability and the marketer's audience metrics.
Expected Revenue: The main revenue model would be a monthly subscription for the founders looking for partners. A tiered pricing structure could work well:
- Basic Tier ($50/month): Allows listing a project and limited outreach.
- Pro Tier ($150/month): Offers featured listings, unlimited outreach, access to advanced search filters, and access to legal/partnership templates. This price point makes sense for a founder who has already invested a lot in product development and is serious about finding a growth partner. Additional revenue could come from success fees when a successful match is made.