A platform for anonymous, brutally honest startup feedback.

Published on 06/13/2025Marketing Opportunities

The Reddit post titled "Roast Each Other's Startups - Honest Feedback Thread" shows a clear and ongoing demand from startup founders for direct, unfiltered, and brutally honest feedback. This points to a niche market for a dedicated platform that can facilitate such exchanges in a constructive yet candid environment.

Opportunity: The main opportunity here is to create a trusted space where entrepreneurs can get the kind of critical feedback often missing from polite social circles or biased internal teams. The term "roast" suggests a desire for feedback that is sharp, to-the-point, and cuts through superficialities, but with the underlying goal of being helpful and constructive. This distinguishes it from purely negative or unhelpful criticism.

Product Form: A SaaS platform, potentially branded around the "constructive roast" or "candid feedback" concept, could serve this need.

  • Platform Name Idea: "FounderRoast," "CritiqueHub," "StartupScalpel"
  • Core Functionality:
    1. Submission & Profiling: Founders submit their startup details (landing page URL, pitch deck, MVP link, specific questions/areas for feedback). They can create a profile detailing their startup stage, industry, etc.
    2. Feedback Exchange Mechanism:
      • Structured Roasts: Users provide feedback based on predefined criteria (e.g., Value Proposition Clarity, UI/UX, Go-to-Market Strategy, Potential Red Flags, Scalability) but are encouraged to be direct and even humorous in their "roast."
      • Anonymity Options: Users can choose to give/receive feedback anonymously or with their profile attached to encourage candor.
      • Rating & Endorsement System: Feedback givers are rated on the quality and constructiveness of their roasts. High-quality roasters gain reputation.
    3. Gamification & Incentive:
      • Credit System: Users earn credits for providing thoughtful roasts, which they can then "spend" to get their own startup roasted. This ensures a reciprocal community.
      • Leaderboards: For top roasters, encouraging quality participation.
    4. Community Features:
      • Forums for discussing common feedback themes or startup challenges.
      • Ability to follow insightful roasters.
    5. Moderation & Guidelines: Clear guidelines on what constitutes a "constructive roast" versus unhelpful attacks. Light moderation to maintain a productive environment.
    6. Specialized Roast Requests: Option to request roasts from users with specific expertise (e.g., SaaS marketing, B2C e-commerce).

Expected Revenue: Revenue could be generated through a multi-tiered subscription model and value-added services:

  1. Freemium Model:

    • Free Tier: Limited number of roast submissions per month (e.g., 1), limited ability to request specific roasters.
    • Basic Tier (e.g., $19-$29/month): More roast submissions (e.g., 3-5), access to basic analytics on feedback received, ability to filter roasters.
    • Pro Tier (e.g., $49-$99/month): Unlimited roast submissions, advanced analytics, priority queue for roasts, access to exclusive content or Q&A with experienced "roasters," ability to create private roast groups for internal team feedback.
  2. Credit Purchases:

    • Users can purchase additional credits if they run out or want to expedite feedback on more projects than their subscription allows (e.g., $5 for 1 extra roast credit).
  3. "Expert Roast" Marketplace (Higher Tier or Add-on):

    • A curated section where verified experts (e.g., experienced entrepreneurs, VCs, specialist marketers) offer in-depth, premium roast sessions for a fixed fee (e.g., $100 - $500 per roast). The platform takes a commission (e.g., 20-30%).
  4. Team Accounts:

    • Subscriptions for startup teams to use the platform for internal feedback rounds or to collectively get external feedback.

Estimated Revenue Projections (Illustrative):

  • Year 1 (Early Adoption):
    • Target: 500 paying users (mix of Basic and Pro) averaging $30/month + $500/month in credit/expert purchases.
    • Monthly Revenue: (500 * $30) + $500 = $15,500
    • Annual Revenue: ~$186,000
  • Year 3 (Growth Phase):
    • Target: 2,500 paying users averaging $40/month + $5,000/month in credit/expert purchases.
    • Monthly Revenue: (2500 * $40) + $5,000 = $105,000
    • Annual Revenue: ~$1,260,000

The success hinges on building a vibrant community, ensuring high-quality and genuinely constructive feedback despite the "roast" framing, and effectively marketing to the startup founder ecosystem.

Origin Reddit Post

r/saas

Roast Each Other’s Startups - Honest Feedback Thread

Posted by u/Careful_Culture_215606/13/2025
Hey everyone! 👋 Starting a brutally honest feedback thread for our startups. The goal is constructive criticism and real talk - no sugar coating, but keep it helpful. How it works: - Comme

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