A SaaS Launch Co-pilot for Technical Founders

The post really nails the deep despair founders feel after a failed launch. The core issue is that "what now?" moment, when standard launch strategies (like Product Hunt) don't deliver, and you end up resorting to unstructured, desperate marketing efforts—like tweeting like a crypto bro. The metaphor of "B2B hobbits chasing MRR in Mordor" perfectly captures the feeling of being small, under-equipped, and lost in a hostile environment. This highlights a niche of founders who need a structured path forward after their initial plan fails.

Opportunity: A "Post-Launch Growth Engine" or "Growth Experiments as a Service" platform. This SaaS would be for founders whose launch has fizzled out and who have no clear, repeatable strategy for acquiring their first users. It moves them from desperation and random actions to a structured, data-driven process of finding what works.

Product Form:

• A platform built around a library of low-cost, actionable marketing "experiments" or "plays" tailored for B2B SaaS (e.g., "Targeted LinkedIn Outreach Play," "Niche Community Engagement Play," "Cold Email Taster Campaign").
• Each play includes step-by-step instructions, templates (e.g., for messages, emails, posts), and a small, defined scope (e.g., "Contact 20 prospects," "Post in 3 relevant subreddits").
• A dashboard to plan, execute, and track the results of these experiments, focusing on learning and iteration rather than immediate scale. It helps answer the question, "Which channel shows the most promise?"
• It would replace the feeling of being lost in "Mordor" with a clear, manageable map of small territories to explore for treasure (MRR).

Expected Revenue:

• Target Market: The large and growing number of solo founders and small B2B SaaS teams who are technically proficient but lack marketing expertise.
• Pricing Model: A tiered subscription model. A basic tier might offer 3-5 plays per month for $29/month. A pro tier at $79-$149/month could offer unlimited access to the playbook library, advanced analytics, and integrations with CRM or outreach tools.
• Projection: Given the intensity of the pain, acquiring 500 founders paying an average of $99/month is a realistic goal, leading to an MRR of ~$49,500, or nearly $600,000 ARR.