AI-powered Ad and Landing Page Compliance Checker for Marketers

There's a real need for a comprehensive compliance automation tool that goes beyond just ad copy to cover entire websites and uploaded documents, allowing for custom compliance rules. Businesses, especially those in regulated industries or with specific brand guidelines, currently rely on manual, time-consuming methods like checklists and spreadsheets to ensure compliance for ads, website content, and other materials. This leads to inefficiency and a higher risk of violations, ad rejections, account suspensions, or even legal issues.

SaaS Opportunity: A SaaS product addressing this expanded compliance need presents a significant opportunity. The core value lies in automating the checking process not only against standard ad platform policies (Meta, Google, TikTok, etc.) but also against user-defined custom rules applicable to websites and documents (e.g., financial disclaimers, healthcare advertising regulations, brand terminology). This offers a more holistic solution than tools focused solely on ad creative compliance.

Product Form: A web-based application where users can:

1. Submit Content for Review:
   • Input ad copy directly.
   • Upload ad creatives (images, videos) for AI-driven analysis (e.g., text density, prohibited imagery).
   • Provide URLs for landing pages or entire websites to be scanned.
   • Upload documents (e.g., PDFs, Word files) for compliance checks.
2. Configure Compliance Rules:
   • Select from pre-defined rule sets for major advertising platforms.
   • Create, manage, and apply custom rule sets tailored to specific industry regulations (e.g., finance, healthcare, legal), internal brand guidelines, or specific campaign requirements. This could involve keyword flagging, required disclaimer checks, or specific phrasing rules.
3. Compliance Analysis & Reporting:
   • The tool would use AI and rule-based logic to scan the submitted content.
   • It would generate a detailed compliance report highlighting potential violations, flagging specific issues (e.g., misleading claims, missing disclosures, restricted content, trademark usage, non-adherence to custom rules).
   • The report would ideally offer suggestions for corrections or highlight areas needing manual review.
   • Advanced features could include version history of scans and content.
4. Integrations & Advanced Features (for higher tiers):
   • API access for integration into existing marketing workflows, content management systems, or CI/CD pipelines.
   • Team collaboration features, user roles, and permissions.

Expected Revenue: A tiered subscription model would be suitable:

• Basic Plan (for Freelancers/Small Businesses):

  • Focus: Ad copy, landing page, and limited website page scans against standard ad platform policies. Perhaps a very limited number of custom rules.
  • Price: $49-$79/month.
  • Includes: A set number of scans per month, basic reporting.

• Professional/Agency Plan (for Marketing Teams/Agencies):

  • Focus: More extensive ad, website, and a small number of document scans. Increased capacity for custom rule creation and management.
  • Price: $149-$399/month.
  • Includes: Higher scan limits, multiple user seats, more detailed reporting, potential for basic API access.

• Enterprise Plan (for Larger Companies/Regulated Industries):

  • Focus: Comprehensive scanning for ads, entire websites, and multiple documents. Extensive custom rule sets, advanced rule logic, and robust management features.
  • Price: $600+/month (potentially scaled based on volume of scans, number of custom rules, or specific feature requirements).
  • Includes: Highest scan limits (or custom volume), full API access, advanced user management, audit trails, dedicated support, and potentially integrations with enterprise systems.