AI Search Impact Analysis & SEO Adaptation Suite
The post highlights a major and current challenge for anyone in SEO or content marketing: the impact of Google's AI summaries (Search Generative Experience - SGE) on organic traffic and strategy. This is a critical, evolving pain point that requires new tools and insights for SEO professionals and businesses to adapt.
Product Form: A SaaS platform offering:
- SGE Visibility Tracking: Monitor how frequently specific keywords trigger AI summaries and how your content is summarized or featured within these AI-generated results.
- Content Gap Analysis (for SGE): Identify topics where AI summaries are weak, incomplete, or where your content could be structured and optimized to be better summarized and/or generate a click-through.
- SGE-Optimized Content Creation Guidance: Provide AI-driven recommendations for content structure, clarity, factual accuracy, and authority to increase the chances of being featured in SGE or prompting users to click through.
- Traffic Shift Analysis: Correlate the appearance of SGE for specific queries with changes in organic traffic patterns to understand the real-world impact.
- Competitor SGE Analysis: See how competitors' content is performing and being summarized in AI search results.
Expected Revenue: Monthly/annual subscription. Pricing could be tiered based on the number of projects, keywords tracked, data volume, and user accounts. Given the critical nature of SEO for businesses and the ongoing changes in search, this could command high-value subscriptions from agencies, digital marketing teams, and larger businesses ($100-$1000+ per month).
Origin Reddit Post
r/marketing
How is Google's AI Summary affecting SEO?
Posted by u/onemaddogmorgan•07/18/2025
I haven't been down the SEO rabbit hole in a while and I just realized this must be a major pain point for SEO marketers, right? How are you guys handling this, and how is it affecting your i
Top Comments
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Reformed-Canook
It's a giant kick right in the dick.
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Reformed-Canook
It's a giant kick right in the dick.
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Reformed-Canook
It's a giant kick right in the dick.
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/toxichaste12
Solar beach umbrella huh
u/Reformed-Canook
It's a giant kick right in the dick.
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Reformed-Canook
It's a giant kick right in the dick.
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Reformed-Canook
It's a giant kick right in the dick.
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/toxichaste12
Solar beach umbrella huh
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Reformed-Canook
It's a giant kick right in the dick.
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Reformed-Canook
It's a giant kick right in the dick.
u/toxichaste12
Solar beach umbrella huh
u/toxichaste12
Solar beach umbrella huh
u/toxichaste12
Solar beach umbrella huh
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/toxichaste12
Solar beach umbrella huh
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/Reformed-Canook
It's a giant kick right in the dick.
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/toxichaste12
Solar beach umbrella huh
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Reformed-Canook
It's a giant kick right in the dick.
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/toxichaste12
Solar beach umbrella huh
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/One_Title_6837
Impressions are going up, clicks are going down.
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Reformed-Canook
It's a giant kick right in the dick.
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/toxichaste12
Solar beach umbrella huh
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/toxichaste12
Solar beach umbrella huh
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/One_Title_6837
Impressions are going up, clicks are going down.
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Arrowfinger777
There’s certainly speculation. But I’ve noticed ChatGPT change results with some degree of personalization. So questions could have slightly different outcomes between different users. I thin
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/ombrella-net
For the majority of industries, it has had a very minimal effect. People who are searching for a service, product, or company are scanning through the organic results and ads.
With organic r
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/Photoverge
Users are typing in longer queries. When their query turns into something actionable (like wanting to buy or directions) then they give map or shopping results.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/8willg81a
I managed the affiliate channel for a large brokerage firm. This is having a huge impact on our current strategy. Fundamentally, we have to throw as much at the wall and see what sticks, but
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Inevitable_Detail811
Yep, AI summaries and zero-click searches are eating impressions fast. We're shifting focus to high-intent, long-tail content and making pages more interactive to stay valuable. SEO isn't dea
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/Mysterious_Gene4448
I think news blogs works well. As people no matter what will read them by going into the website.
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/toxichaste12
Solar beach umbrella huh
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/blythe_danes78
Yeah, Google's AI Overviews are definitely shaking things up. For many sites, impressions are up, but clicks are down. Users get their answers right on the SERP, so they’re not clicking throu
u/Tomas_Ka
We tackled a ton of defaults, yep, loads! 😄 But sorry, no umbrellas 🌂 to keep things dry. It’s a bit costly to run actually.
u/Weird-Director-2973
Traffic dropped. Still ranking, but AI summaries kill clicks. I focus on stuff AI can’t summarize tools, stories, niche content. Also building email list now.
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/Tomas_Ka
https://preview.redd.it/hp512k2lftdf1.jpeg?width=1170&format=pjpg&auto=webp&s=984fe464d2199c5b01105850670d5a28d9f437b3
We’ve just started, but we’re already collecting valuable d
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Tomas_Ka
I thought the same, but the numbers tell a different story. We conducted a deep analysis, and the drop in traffic across multiple domains and keywords we tested is approximately 2% or less. T
u/jdbug100
Not necessarily the case of less lead gen. We’re seeing a lot of the higher intent traffic remain and still convert. You just lose the TOF/easily answerable clicks.
u/Borovitch
On my side, I’ve personally seen a drop in clicks but no reduction in ROI. Our funnel is a little bit longer due to the area of finance I work in - but we’ve seen no drop in income from SEO s
u/ThriveMarketingTeam
Impressions are steady (we've thankfully managed to get some of our blogs and pages to appear in AI summaries), but click-through rate is suffering, which is to be expected, especially since
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Reformed-Canook
It's a giant kick right in the dick.
u/silverwing456892
Make sense, thanks! I guess the magic question is how to optimize searches for AI inquires now
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/Tiny_Pin_1041
the Google search-engine will show you what it "thinks" you want to see, based on tracking your every move on the internet - as far as it can track you. This means that two people doing the e
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/Tomas_Ka
True story. We’ve shifted our focus from blogs to AI-driven traffic strategies. Our team developed a custom tool to track the most frequently cited sources used by AI models. This allows us t
u/toxichaste12
Google searches declines for the first time ever in Safari.
AEO is it now
u/One_Title_6837
Impressions are going up, clicks are going down.
u/silverwing456892
Anyone mind filling me in? Not a professional but trying to learn as much as I can
u/Arrowfinger777
Search engines used to drive traffic by directing people to websites. Now, thanks to AI-generated summaries (like Google’s AI Overviews and ChatGPT’s search capabilities), users get instant a