App founder actively seeking marketing and growth advice for a new product.
Okay, scanning the post "I made a polling app called Pulse — would love advice on how to get the word out" (redditid: 1lcgbnw).
Identified Potential Collaborator:
- The Creator of 'Pulse' (the Original Poster - OP): They might not be a big influencer, but they're an active community member and the mind behind a new product. Plus, they're openly asking for marketing advice, making them a perfect candidate for collaboration.
Reason for Identification:
- Explicit Need: The OP is directly asking for "brutal advice" on marketing their new polling app, "Pulse." This shows they're open to external help and new strategies.
- New Product: New apps often have limited marketing budgets and are usually open to partnerships that offer value in exchange for exposure or case studies.
- Self-Promotional Awareness: The OP acknowledges potential self-promotion concerns, indicating a willingness to engage constructively within community guidelines.
Screening & Collaboration Suggestion (Leveraging Previous Analysis):
The previous analysis correctly identified this as an opportunity for a marketing tool, analytics platform, or growth marketing agency.
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Target Collaborator (To approach the Pulse creator):
- A company offering a Marketing Analytics Tool (e.g., Mixpanel, Amplitude, AppsFlyer-like services).
- A Growth Marketing Agency specializing in app launches.
- A provider of an App Store Optimization (ASO) Tool or Service.
- A User Acquisition Platform (e.g., offering ad credits or managed campaigns).
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Collaboration Proposal to 'Pulse' Creator:
- Offer: Provide the 'Pulse' app creator with free premium access to your marketing tool/analytics platform for a defined period (e.g., 3-6 months) OR offer a pro-bono/heavily discounted initial growth marketing consultation/campaign setup.
- Mutual Goal: Work together to implement strategies using the tool/service to demonstrably increase 'Pulse's user base, engagement, or visibility.
- The "Ask" (from Pulse creator): In return, the 'Pulse' creator agrees to:
- Allow the collaborator to document the process and results.
- Participate in creating a public case study.
- Provide a testimonial if the collaboration is successful.
- Potentially allow co-branded content or mentions (e.g., "Pulse grew X% using [Collaborator's Tool]").
Expected Benefits (for the Marketing Tool/Agency Collaborator):
- Real-World Case Study: A documented success story of how their tool/service directly contributed to the growth of a new app. This is invaluable marketing collateral.
- Testimonial: A positive endorsement from an app founder can build trust and credibility.
- Content Marketing Material: The case study can be used on blogs, social media, email newsletters, and sales presentations.
- Brand Exposure: Increased visibility within the app developer community, especially those looking for marketing solutions.
- Lead Generation: The case study can attract other app developers facing similar challenges, leading to new customers for the tool/agency.
- Product Feedback: Direct interaction with a new app developer can provide insights for improving the collaborator's tool or service.