B2B Marketing & Investment in High-Speed Humanoid Logistics Robots
Figure's humanoid robot achieving a major speed boost and 60 minutes of uninterrupted logistics work, powered by its Helix neural network, is a significant milestone in the development of advanced 'Physical AI' for real-world warehouse applications. This highlights several targeted business and marketing opportunities:
- Advanced Robotics Marketing & Sales Enablement: Marketing agencies can specialize in creating compelling content, such as videos showcasing speed and reliability, deep dives into AI capabilities, and ROI calculators based on new performance benchmarks. This helps robotics companies like Figure effectively communicate their value to logistics and warehouse clients.
- AI-Powered Automation Integration Consulting: B2B consultants and technology advisors can offer specialized services to logistics companies. These services can include assessing the ROI of advanced humanoid robots, redesigning workflows for optimal human-robot collaboration, and implementing AI-driven systems like Helix.
- Human-Robot Interaction (HRI) Training & Solutions: There's a clear opportunity for developing and delivering training programs and operational protocols for warehouse staff. This would help them work safely and efficiently alongside sophisticated humanoid robots, including understanding AI decision-making and managing collaborative tasks.
- Robotic AI Performance & Optimization Services: Businesses can provide services focused on monitoring, optimizing, and maintaining the performance of AI systems like Helix in robotic fleets. This ensures sustained operational efficiency and reliability in demanding warehouse environments.
Origin Reddit Post
r/futurology
Figure's humanoid robot just got a major speed boost for warehouse work - Watch Helix's neural network do 60 minutes of uninterrupted logistics work
Posted by u/Gari_305•06/09/2025
Top Comments
u/Scope_Dog
Needs some lofi hiphop for the BG music. Perfect study video.
u/Gitmfap
This is going to change the landscape for some
Industries. Imagine Amazon’s profits in the coming years….
u/MASTER_SUNDOWN
Those types of robots already exist and have for a loooong time. Mostly used in like car assembly lines and such. They're slowly becoming fry cooks.
Figure wants them to walk, and terminate
u/Quick-Albatross-9204
>The vision is to have these humanoids working alongside people in warehouses, tackling the dull, dirty, and dangerous jobs
Hate it when put something like that in the article, the goal i
u/Silvermoon3467
I was making 40k plus benefits, overtime, and payroll taxes at Amazon for a while as an inductor (basically sorting items off of the conveyor belt). They had ~5 shifts to cover 2 lines per we
u/CromulentDucky
It's a step towards post scarcity no work utopia. But the profits need to go to the masses (who spend as consumers) and not build up in the hands of a few oligarchs. Unfortunately, it's curre
u/ACCount82
For now, we're in the early days of humanoid worker robots. The goal those companies have is to obtain economies of scale by offering a universal solution.
As the market for robot labor matu
u/LapsedVerneGagKnee
It‘s not just replacing one employee then. You need to put that weekly operational cost against how many employees are needed to cover all shifts per week. If it covers more than two employ
u/JiminyJilickers-79
That is actually really incredible. A lot of us are in trouble...
u/CertainAssociate9772
Also, if you replace everyone with robots, you can turn off the lights in the warehouse, dismiss the HR, etc.
u/Gari_305
From the article
Figure AI has just unveiled a significant update to its humanoid robot’s capabilities, showcasing a new level of performance in logistics and warehouse environments.
The co
u/r2k-in-the-vortex
Warehouse worker like that is significantly cheaper than 70k a year, even in US. But the bot runs however many shifts the facility runs, human does only one and you need other humans for othe
u/Riversntallbuildings
I wonder if Figure or any other manufacturer will offer a battery less, plug in, top half only for stationary work like this. The 70k makes sense if the robot needs to be repurposed for other
u/FuturologyBot
The following submission statement was provided by /u/Gari_305:
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From the article
Figure AI has just unveiled a significant update to its humanoid robot’s capabilities, showcasing a new
u/Tkins
Human labor costs significantly more than the hourly rate you see on your cheque. There are benefits, HR support, lawsuits, sick days, breaks, factilities support, pensions, etc etc.
u/1stFunestist
I don't know, humanoid platforms in a neural network doing menial jobs.
It all sounds like: CREATOR SUPERVISOR! Does this unit have a soul!?
We just need to call them Servants of the people
u/Riversntallbuildings
I’d hate to have one of the packages that are stuck in the far corner of that conveyor belt.
u/seeyam14
China kinda screwed, no?
u/homurtu
Also, you don’t buy the robot again next year and you need to to train only one robot once then copy paste
u/Gari_305
From the article
Figure AI has just unveiled a significant update to its humanoid robot’s capabilities, showcasing a new level of performance in logistics and warehouse environments.
The co
u/r2k-in-the-vortex
That's true, but equipment is also not just list price, the overhead costs are different, but they are still very much there and not necessarily smaller at all.
u/beekersavant
So this video is a much better set of info on how far along this is. It covers 3 robots in detail.
https://www.youtube.com/watch?v=j6z5SA8N7Oo
My hot-take: We have a year (maybe 2 years max
u/Winjin
Robots and other mechanisms already overtook a TON of dull menial jobs
Like operating the elevator crank
Or opening the heavy doors
Or turning lamps on and off
I am not sure what the wor