B2B Sales Navigator for SMBs: Bypass Gatekeepers, Find Decision-Makers
The company provides IT services to SMBs and mentions traditional sales tactics, including the challenge of a 'lateral pass through accounts payable' – implying difficulty in reaching decision-makers. This identifies a niche for B2B sales teams targeting small to medium businesses (10-60 employees) who struggle with gatekeepers. A SaaS product could provide sales intelligence, organizational charts for SMBs, contact discovery beyond typical executives, and strategic guidance/tools for navigating administrative layers (like accounts payable) to reach the relevant buyers or influencers.
Origin Reddit Post
r/marketing
Doing a lateral pass through accounts payable?
Posted by u/HappyDadOfFourJesus•07/21/2025
Our company provides professional IT services to businesses between 10 and 60 employees in our region. In addition to our sales guys doing direct mail, cold calls, drop ins, and LinkedIn requ
Top Comments
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l
u/MikeKMiller
This is creative but risky. Most AP departments will flag fake invoices immediately - they're trained to spot fraudulent billing. Even with zero dollars, you're still sending something that l