Capitalize on renewed "Tomb Raider" franchise hype with a new live-action series.

The announcement of a new "Tomb Raider" live-action series, especially with a confirmed lead like Sophie Turner and established showrunners, is set to reignite interest in a classic gaming franchise. This creates a multi-faceted marketing and commercial opportunity. Companies can develop licensed merchandise (apparel, collectibles), create tie-in mobile games or expand existing ones, and promote fan-generated content contests. The involvement of Sophie Turner will draw her existing fanbase, offering cross-promotional opportunities. Game developers can leverage the renewed interest to market previous or upcoming "Tomb Raider" game titles.