Competitive Intelligence and 'Secret Shopper' Platform for SaaS Businesses

The conversation highlights that keeping tabs on competitors through "secret shopping" is a widespread and essential business practice. This underscores a key challenge for product, marketing, and sales teams: consistently gathering and analyzing competitive intelligence. There's an opportunity for a SaaS platform to automate and streamline this process. The platform could monitor changes on competitors' websites, pricing updates, and marketing campaigns. A premium tier could include a "Secret Shopper as a Service" feature, where trained analysts interact with competitors' sales demos and deliver detailed, unbiased reports on their products, sales tactics, and onboarding processes. The platform would take the form of a web-based intelligence dashboard. Revenue would be generated through a monthly subscription model, with pricing tiers based on the number of competitors tracked and the depth of analysis—ranging from $99/month for basic tracking to over $500/month for in-depth, human-in-the-loop analysis.