Cost-Effective B2B User Recruitment Platform for UX Research
The user expresses a significant pain point: the high cost and difficulty of recruiting specific B2B users for UX research, particularly for unmoderated tests like tree tests. Current recruitment platforms are cited as being too expensive ($75+ per participant for recruitment alone). This identifies a clear niche for a more affordable and efficient solution.
Potential Opportunities:
- Specific B2B Niche: Focus on highly targeted B2B segments that are hard to reach via general panels.
- Automated Screening: Develop robust automated screening processes to ensure participant quality and fit.
- Integration: Integrate with popular UX testing tools (e.g., Optimal Workshop, UserTesting) for seamless workflow.
- Global Reach: Expand recruitment capabilities to different geographical locations and languages.
Product Form: A SaaS platform that allows UX researchers to define precise criteria for B2B participants (industry, company size, role, specific software usage, etc.). The platform would leverage a curated database of B2B professionals, potentially using AI/ML for matching, and automate outreach, scheduling, and participant management. It could offer features like automated incentive distribution and robust participant quality checks. Pricing could be per-participant (significantly lower than current market rates, e.g., $15-$30 for recruitment), or a subscription model providing access to a certain pool size or number of projects per month.
Expected Revenue: If the platform can offer B2B recruitment at a competitive rate, for example, $25 per qualified participant, and a project like the one mentioned needs 50 participants, that's $1,250 per project. Assuming 10-20 such projects per month, this could generate $12,500 - $25,000 MRR. Given the ongoing need for user research across many companies, this is a highly scalable model.
Origin Reddit Post
r/userexperience
How do I cheaply recruit for 50+ b2b users for a quick unmoderated tree tests?
Posted by u/similarities•08/06/2025
I've seen some recruitment platforms charge about $75 just for the recruitment fee in order to find the right participant with the correct background, especially when it's a b2b user. Then yo
Top Comments
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/similarities
Well, I was reading that tree testing specifically is supposed to be a quantitative method. And that you you need 20 responses for 80% confidence and 50 responses for 90% confidence.
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.
u/similarities
Well, I was reading that tree testing specifically is supposed to be a quantitative method. And that you you need 20 responses for 80% confidence and 50 responses for 90% confidence.
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/similarities
Well, I was reading that tree testing specifically is supposed to be a quantitative method. And that you you need 20 responses for 80% confidence and 50 responses for 90% confidence.
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/ewiowee
Maze.design
u/ChangingTheSeasons
Hmm just seems like a lot, an expensive and time consuming test (assuming you can get that many folks who pass the screener). I’ve used Usertesting.com and we now use User Interviews for recr
u/Shannon_Vettes
Best way to recruit cheaply and validate the person is a viable testing subject is to build rapport first. I’d try microsurveys with a clear and simple intent like bug reporting, CSAT, featur
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/ChangingTheSeasons
Are you sure you need 50? Almost all of our moderated tests are performed with less than five candidates. By then we get actionable insights and change the prototype or stimulus as needed
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/ChangingTheSeasons
Hmm just seems like a lot, an expensive and time consuming test (assuming you can get that many folks who pass the screener). I’ve used Usertesting.com and we now use User Interviews for recr
u/ChangingTheSeasons
Hmm just seems like a lot, an expensive and time consuming test (assuming you can get that many folks who pass the screener). I’ve used Usertesting.com and we now use User Interviews for recr
u/ChangingTheSeasons
Are you sure you need 50? Almost all of our moderated tests are performed with less than five candidates. By then we get actionable insights and change the prototype or stimulus as needed
u/FigsDesigns
you could try a niche Slack or Discord community in your client’s industry, or reach out directly on LinkedIn with personalized messages instead of posting publicly... screen via short forms,
u/ChangingTheSeasons
Are you sure you need 50? Almost all of our moderated tests are performed with less than five candidates. By then we get actionable insights and change the prototype or stimulus as needed
u/ChangingTheSeasons
Are you sure you need 50? Almost all of our moderated tests are performed with less than five candidates. By then we get actionable insights and change the prototype or stimulus as needed
u/ChangingTheSeasons
Are you sure you need 50? Almost all of our moderated tests are performed with less than five candidates. By then we get actionable insights and change the prototype or stimulus as needed
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/remmiesmith
Their pricing is a maze. 😄
u/ewiowee
Maze.design
u/FigsDesigns
you could try a niche Slack or Discord community in your client’s industry, or reach out directly on LinkedIn with personalized messages instead of posting publicly... screen via short forms,
u/ewiowee
Maze.design
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/ewiowee
Maze.design
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.
u/remmiesmith
Their pricing is a maze. 😄
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/ChangingTheSeasons
Hmm just seems like a lot, an expensive and time consuming test (assuming you can get that many folks who pass the screener). I’ve used Usertesting.com and we now use User Interviews for recr
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/ewiowee
Maze.design
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/Shannon_Vettes
Best way to recruit cheaply and validate the person is a viable testing subject is to build rapport first. I’d try microsurveys with a clear and simple intent like bug reporting, CSAT, featur
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/FigsDesigns
you could try a niche Slack or Discord community in your client’s industry, or reach out directly on LinkedIn with personalized messages instead of posting publicly... screen via short forms,
u/Shannon_Vettes
Best way to recruit cheaply and validate the person is a viable testing subject is to build rapport first. I’d try microsurveys with a clear and simple intent like bug reporting, CSAT, featur
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/similarities
Well, I was reading that tree testing specifically is supposed to be a quantitative method. And that you you need 20 responses for 80% confidence and 50 responses for 90% confidence.
u/FigsDesigns
you could try a niche Slack or Discord community in your client’s industry, or reach out directly on LinkedIn with personalized messages instead of posting publicly... screen via short forms,
u/ewiowee
Maze.design
u/FigsDesigns
you could try a niche Slack or Discord community in your client’s industry, or reach out directly on LinkedIn with personalized messages instead of posting publicly... screen via short forms,
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/Shannon_Vettes
Best way to recruit cheaply and validate the person is a viable testing subject is to build rapport first. I’d try microsurveys with a clear and simple intent like bug reporting, CSAT, featur
u/remmiesmith
Their pricing is a maze. 😄
u/ChangingTheSeasons
Hmm just seems like a lot, an expensive and time consuming test (assuming you can get that many folks who pass the screener). I’ve used Usertesting.com and we now use User Interviews for recr
u/remmiesmith
Their pricing is a maze. 😄
u/FigsDesigns
you could try a niche Slack or Discord community in your client’s industry, or reach out directly on LinkedIn with personalized messages instead of posting publicly... screen via short forms,
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/remmiesmith
Their pricing is a maze. 😄
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.
u/similarities
Hmm even with Maze, while it is cheaper than the recruitment method I've described, I'm wondering if there's a way to go even cheaper. Each B2B tester is 9 Maze credits, and 50 Maze credits c
u/ewiowee
Maze.design
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.
u/ChangingTheSeasons
Hmm just seems like a lot, an expensive and time consuming test (assuming you can get that many folks who pass the screener). I’ve used Usertesting.com and we now use User Interviews for recr
u/Shannon_Vettes
Best way to recruit cheaply and validate the person is a viable testing subject is to build rapport first. I’d try microsurveys with a clear and simple intent like bug reporting, CSAT, featur
u/ewiowee
Maze.design
u/ChangingTheSeasons
Are you sure you need 50? Almost all of our moderated tests are performed with less than five candidates. By then we get actionable insights and change the prototype or stimulus as needed
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.
u/similarities
Well, I was reading that tree testing specifically is supposed to be a quantitative method. And that you you need 20 responses for 80% confidence and 50 responses for 90% confidence.
u/similarities
Well, I was reading that tree testing specifically is supposed to be a quantitative method. And that you you need 20 responses for 80% confidence and 50 responses for 90% confidence.
u/remmiesmith
Their pricing is a maze. 😄
u/similarities
Dang ok. Maybe I can try leveraging the client’s database of customers again but this time focus on a raffle through an email newsletter. Perhaps that will not be as public as LinkedIn and wi
u/PresentPrior8701
It is time-consuming and can be confronting. But I've cold-called users for one of our b2b products and set appointments with them directly. Created a filtered list aimed at doing some pre-qu
u/Shannon_Vettes
Best way to recruit cheaply and validate the person is a viable testing subject is to build rapport first. I’d try microsurveys with a clear and simple intent like bug reporting, CSAT, featur
u/Californie_cramoisie
It’s going to be difficult to get much lower than that… recruiting is expensive.