Cost-Optimizing Email Marketing Orchestrator for Large Volume Senders

Large companies often face sky-high costs from traditional email marketing SaaS providers. For example, one user mentioned paying around $60k per year for Mailchimp. While building an in-house solution can save money, it's a complex and resource-intensive endeavor—there are good reasons why many don't go that route.

A SaaS solution could serve as an intelligent layer, orchestrating email sending across multiple low-cost providers like AWS SES and SendGrid. This would help minimize costs while maintaining high deliverability. It would offer a unified campaign management interface, deliverability monitoring, A/B testing, and comprehensive analytics, all while abstracting the complexity of using multiple providers. This approach is perfect for high-volume senders looking to significantly cut costs without the hassle of building and maintaining custom infrastructure.

Revenue could be subscription-based, potentially a percentage of the savings or a flat fee much lower than current incumbent costs. For instance, large clients might pay between $1,000 and $5,000+ monthly. Securing 50 enterprise clients at $2,000 per month could generate $100,000 in MRR.