Critical Event Alarm App for iOS: Bypass DND for Must-Not-Miss Reminders

There is a clear and articulated pain point for users needing reliable alarms that bypass 'Do Not Disturb' or silent modes for critical calendar events on iOS. The user, a developer, specifically highlights that a new iOS update has made this technical capability possible, signaling a timely opportunity for a first-mover advantage. Many individuals, including healthcare professionals, parents, individuals with medication schedules, or anyone with high-stakes deadlines, frequently miss important notifications due to phone settings.

Product Shape: A dedicated, premium iOS application (with potential expansion to Android if similar capabilities emerge). This app would integrate seamlessly with existing calendar services (e.g., Apple Calendar, Google Calendar, Outlook). Users would designate specific events or reminder categories as 'critical,' and the app would leverage the new iOS alarm scheduling API to ensure these alerts always sound, irrespective of the device's silent or DND status. Key features could include: customizable and escalating alarm patterns, a 'confirm dismissed' feature, shared critical reminders for families or teams, and a user-friendly interface optimized for managing essential notifications.

Expected Revenue: A subscription-based model is highly suitable for such a valuable utility.

• Tiered Pricing: A basic free version could offer standard reminders, while a premium subscription (e.g., $2-5/month or $20-40/year) would unlock the DND bypass, advanced customization options, multiple alarm profiles, and collaborative features.
• Market Size: The addressable market is substantial, encompassing a wide range of smartphone users who depend on timely reminders. Focusing initial marketing efforts on specific niches like medical professionals, shift workers, busy parents, or individuals managing health conditions could yield high conversion rates. Achieving a monthly recurring revenue (MRR) of $30,000 - $150,000+ within 1-2 years is a realistic goal, assuming even a small fraction of iOS users convert to a $3/month premium subscription, given the compelling solution to a prevalent problem.