Early 2000s Nostalgia Wave: 'Thong Song' Era Resurfaces
The buzz and warm memories around Sisqo's 'Thong Song' show a strong wave of nostalgia for early 2000s R&B and pop culture. This opens up marketing opportunities like themed events, retro playlists on streaming services, throwback content from influencers, and brands weaving in early 2000s aesthetics, music, or cultural references to connect with Millennials and older Gen Z who lived through that time.
Origin Reddit Post
r/music
Sisqo - Thong Song [RnB]
Posted by u/JackSkeIllington•06/05/2025
Top Comments
u/Quesrok
As a preteen, I begged my mother for this CD, having no idea what a “Thong” was. Needless to say, my naivety got me that CD…..
u/ElectricXexyz
This is just flat out a great song. There is a reason it annihilated every chart it was released to.
I think the production is extremely overlooked.
u/JackSkeIllington
Was just saying I was definitely singing these lyrics as a 12 year old 😭
Parents probably in the kitchen I walk by talking about some, let me see that thoooong
u/BrownHawkDown
This is on the Mount Rushmore of “rap songs that predominantly feature string instruments”
This, Back That Thang Up, Overnight Celebrity, and maybe Be?
u/slowd
When I was in college, I was having a house party one night. A good looking girl I didn’t know wandered in from the street (not uncommon for that time and place) and announced she would dance