Engage a charitable deal-hunter to promote freebies or value products.

KOL Identification & Screening:

The Original Poster (OP) is the primary candidate for collaboration.

• Behavioral Analysis:

  • Frequent Deal Sharer: The post is about a specific deal ("Dollar General: Air Wick Scented Oil Warmer"). The phrase "These keep popping up so I pick them up" suggests this is a regular activity.
  • Charitable Intent: OP explicitly states, "I pick them up to donate to the goodwill thrift store." Even with the subsequent clarification that "goodwill" was used generically for "charity shop," the intent to donate is clear and prominent. This builds a positive image and trust.
  • Community Engagement & Responsiveness:
    • OP actively responds to comments, even critical ones (regarding "Goodwill" the corporation).
    • OP clarifies their intent ("Sorry, I use goodwill as generic for charity shop").
    • OP shows humility and a willingness to learn ("Newbie here and can't figure out how to edit a post in the app," "Thank you for letting me know how this all works"). This can make them relatable and authentic.
  • Audience: Likely attracts users interested in frugality, deals, and potentially those who appreciate charitable actions.

• Why OP is a good candidate:

  • Authenticity: Their deal-sharing and donation activities appear genuine, not manufactured for clout. Their "newbie" status on Reddit features could even enhance this authenticity.
  • Established Niche: They operate within the "deals and freebies for a good cause" niche.
  • Positive Sentiment Generation: The charitable aspect naturally fosters goodwill (pun intended) towards them and, by extension, any brand they associate with.
  • Engagement: Their willingness to interact with the community is crucial for a successful collaboration.

No other highly active community members stand out from this specific interaction for direct KOL partnership, though the community itself is clearly engaged on topics of charity ethics and deal-finding.

Collaboration Suggestions & Expected Benefits:

Based on OP's profile, the following collaborations would be suitable:

1. Product Seeding for Donation Campaign:

   • Suggestion: The brand (e.g., Air Wick, a cleaning supply company, or a general goods company) provides OP with a bulk amount of their product specifically for OP to donate to their chosen local charity shops. OP would then create a post sharing the deal that allowed them to acquire these items (or share that the brand provided them for donation), highlighting the donation process.
   • Expected Benefits:
     • Authentic Brand Association with Charity: The brand is directly linked to a charitable act facilitated by a community member.
     • Positive PR: Showcases the brand's commitment to community support.
     • Targeted Exposure: Reaches an audience interested in value and altruism.
     • Content Generation: OP's post about the donation acts as organic marketing.

2. "Share a Deal, We'll Donate" Campaign:

   • Suggestion: The brand partners with OP to promote a specific deal or coupon. For every X number of redemptions OP drives (or for OP simply highlighting the deal), the brand makes a corresponding donation (either product or monetary) to a charity of OP's choice or a mutually agreed-upon one.
   • Expected Benefits:
     • Drives Sales/Redemptions: Leverages OP's deal-sharing ability.
     • Enhanced Brand Image: Connects purchases directly to charitable giving, making consumers feel good about their transaction.
     • Increased Engagement: Motivates the community to participate for a good cause.
     • Strengthens OP's Credibility: Empowers OP to make a larger charitable impact, further solidifying their positive image.

3. Coupon/Discount Code for OP's Community + Brand Donation Match:

   • Suggestion: Provide OP with an exclusive coupon code for their community. For every use of the coupon, the brand donates a certain amount or product to charity.
   • Expected Benefits:
     • Trackable Conversions: The exclusive code allows for clear tracking of the campaign's reach and impact.
     • Community Value: Provides a direct benefit to OP's followers.
     • Dual Incentive: Users get a discount, and a charity benefits, increasing the likelihood of participation.
     • Builds Loyalty: Both towards OP (for providing the deal) and the brand (for the offer and charitable component).

Overall Expected Benefits for the Brand:

• Enhanced brand reputation and positive sentiment through association with genuine charitable efforts.
• Access to a niche, engaged audience interested in value and deals.
• Authentic and trustworthy promotion that feels less like an advertisement and more like a community initiative.
• Potential for organic amplification as community members share the positive initiative.
• Content that resonates emotionally due to the charitable component.