Event Booth Planner: Optimize B2B tabletop displays & event presence.

The user's frustration with their current B2B tabletop display setup highlights a common challenge for businesses attending events, trade shows, and conferences. Many SMBs and sales/marketing teams struggle to create professional, effective, and consistent event presences without high costs or significant design expertise. While the direct request is for physical display ideas, the underlying pain point is the entire process of planning, designing, and managing event assets.

• Product Form: A 'B2B Event & Display Management' SaaS platform.
  • Virtual Booth Designer: An intuitive drag-and-drop interface for designing tabletop displays and small booth layouts. This could include pre-made templates, 3D visualization, and integration with print-on-demand services for banners, tablecloths, and signage.
  • Event Asset Management: Inventory tracking for physical marketing materials (brochures, swag, display components) across multiple events, ensuring proper allocation and preventing last-minute rushes.
  • Lead Capture Integration: Tools to seamlessly capture leads at events (e.g., digital forms, QR code generators that link to CRM) and integrate with popular CRMs.
  • Event Performance Tracking: Basic analytics to track event ROI, linking lead generation to specific events and display strategies.
  • Supplier Directory/Marketplace: Curated list or integrated marketplace for event material suppliers (printers, display manufacturers).
• Expected Revenue: Businesses allocate significant budgets to trade shows and events for lead generation and brand building. A tool that streamlines this process and helps maximize ROI would be valuable. Pricing could be tiered based on the number of events managed, users, or advanced features.
  • Estimated ARPU: $79 - $299/month, targeting small to medium-sized businesses and marketing teams.
  • Market Size: Tens to hundreds of thousands of businesses actively participate in B2B events globally.
  • Revenue Potential: With 300-500 active subscribers paying an average of $150/month, the MRR could range from $45,000 to $75,000, leading to a healthy ARR. This niche is specific but businesses often have dedicated budgets for event marketing.