Extended Free Trials: A Key Strategy in Global Subscription Acquisition

Apple Music's global rollout of a 6-month free trial signifies an aggressive, long-term customer acquisition strategy in the highly competitive streaming market. This extended trial period aims to deeply embed the service into users' routines, significantly increasing the likelihood of conversion to paid subscribers. This tactic serves as a benchmark for other subscription-based businesses across various industries, demonstrating the effectiveness of generous trial periods in fostering user loyalty and expanding market share, especially in new or developing regions.