Fashion Trend: Market Romantic, 'Nightgown-as-Daywear' Styles & Cottagecore Aesthetics.
Comments like "it does look a bit like a nightgown, but with the right accessories, it could totally pass as an adorable dress!" and "I've noticed the nightgown-inspired look is becoming more popular" highlight an emerging fashion trend. This presents a marketing opportunity for fashion brands to: 1) Design and promote dresses and outfits with delicate, romantic, and nightgown-inspired details (think lace, ruffles, and soft silhouettes). 2) Create styling guides and content that show how to make these looks work for everyday wear. 3) Tap into related aesthetics like 'cottagecore' and 'romantic academia,' which share this whimsical and feminine vibe. It caters to a desire for comfortable yet charming and playful clothing.
Origin Reddit Post
r/fashion
Does this dress look like a nightgown?
Posted by u/Virtual_Ad748•06/04/2025
Top Comments
u/nightcoreangst
A little, but it’s still very cute!!
u/meriendaselgato
Not to me!
u/Interesting_Health_7
The ruffle and lace details look totally "dress", not nightgown. It also looks tailored to your body. It's gorgeous!
u/Ordinary_Fox236
NO I LOVE IT and U LOOK GORGEOUS IN IT !
u/Middle_Process_215
No. It's very summery.
u/Interesting_Health_7
The ruffle and lace details look totally "dress", not nightgown. It also looks tailored to your body. It's gorgeous!
u/Potential_Reveal_948
It does, but I also think it’s very pretty
u/Virtual_Ad748
I don’t like to take my cross off but would wearing a choker or shorter necklace with it look good? And hair up right?
u/meriendaselgato
Not to me!
u/Middle_Process_215
No. It's very summery.
u/ang444
dainty and whimsical..
u/SoundOff2222
Yes
u/binkieboopie
No it’s giving me like sabrina carpenter living in a cottage and feeding her lambs in the morning dew
u/Alone_Ad3341
10000% on her farm in southern France
u/PlentyAd8659
u/Floofie62
I think hair up would be pretty. Romantic.
u/jessiecamille
Definitely not, beautiful dress!!
u/Gilmoregirlin
Yes.
u/Able_Limit_5714
Not at all. I love it! You look great in it!
u/Potential_Reveal_948
It does, but I also think it’s very pretty
u/redhotspaghettios16
The cross looks pretty and makes the dress even more “dainty” if that’s the word I’m looking for? I agree with a comment it can be paired with a longer necklace, but I think like maybe just a
u/suga_plum_bum
No it’s super cute on you
u/FormicaDinette33
Kind of, but people will get that it’s a dress. That type of look has been around a long time.
u/Ordinary_Fox236
NO I LOVE IT and U LOOK GORGEOUS IN IT !
u/FunProfessional570
Yes
u/Alone_Ad3341
10000% on her farm in southern France
u/PowerfulElevator411
It doesn’t
u/Alone_Ad3341
You can even layer it with another longer necklace. That would look nice, but I think this dress is gorgeous and you wear it so well!
u/HourSweet5147
No. Looks like a romantic sundress.
u/Alone_Ad3341
You can even layer it with another longer necklace. That would look nice, but I think this dress is gorgeous and you wear it so well!
u/Southside-907
+1
It looks pretty, the colour is vibing.
u/PowerfulElevator411
It doesn’t
u/Ok_South_9289
No. I love it. But also, I've noticed the nightgown look is in. So many dresses for sale that I kept looking at wondering if it was misplaced in the store. This dress is awesome though! Where
u/likemagnoliasinmay
Yes and no. Lol. It kinda does look like a nightgown but with the right necklace, shoes and hair style it wld look like an adorable dress!
u/nightcoreangst
A little, but it’s still very cute!!
u/Gilmoregirlin
Yes.
u/binkieboopie
No it’s giving me like sabrina carpenter living in a cottage and feeding her lambs in the morning dew
u/MacsCheezyRaps
Yes
u/likemagnoliasinmay
Yes and no. Lol. It kinda does look like a nightgown but with the right necklace, shoes and hair style it wld look like an adorable dress!
u/TerpeneTalk
I vote keep the cross, looks great.
u/TerpeneTalk
I vote keep the cross, looks great.
u/Virtual_Ad748
I don’t like to take my cross off but would wearing a choker or shorter necklace with it look good? And hair up right?
u/FormicaDinette33
Kind of, but people will get that it’s a dress. That type of look has been around a long time.
u/SoundOff2222
Yes
u/djoyce1
A little bit, yes
u/HourSweet5147
No. Looks like a romantic sundress.
u/Floofie62
I think hair up would be pretty. Romantic.
u/jessiecamille
Definitely not, beautiful dress!!
u/Virtual_Ad748
Altar’d State
u/mgrowley
It would on someone else, but you have an edgier style that balances it out. Imho.