Game trailer controversy sparks wild comments; PR crisis opportunity.
The 'wild' comments section and controversy surrounding an 'individual' associated with the 'Ghost of Yotei' trailer indicate a potential PR crisis or significant backlash. This presents opportunities for:
- Crisis Management Consulting: Gaming companies or individual influencers could hire specialized PR firms to navigate public backlash, manage negative sentiment, and craft effective communication strategies.
- Community Management Tools/Services: Tools that rapidly analyze sentiment in comment sections and social media can provide early warnings and actionable insights for developers.
- Influencer Vetting Services: The incident highlights the need for thorough vetting of individuals (voice actors, collaborators, etc.) associated with major brand releases to prevent negative associations.
- Brand Reputation Management: Companies can focus on proactively building positive brand sentiment through transparent communication, community engagement, and highlighting positive aspects of the game separate from the controversy.