Google Ads Spend & Performance Auditor for SMBs.

The user, a small business owner, expresses clear dissatisfaction with their Google Ads performance, specifically mentioning, "Overall I’m not satisfied the amount I’m spending costs per click et". This highlights a common pain point for SMBs who run ads, either directly or through an agency: lack of transparency, understanding of ROI, and feeling of inefficient ad spend. A SaaS solution could address this by integrating with Google Ads accounts to provide an independent auditing tool. This tool would offer a clear breakdown of ad spend, identify high-cost/low-performing keywords, suggest optimization opportunities (e.g., bidding strategies, ad copy improvements), and provide simplified dashboards to track key metrics like CPC and conversions. It would empower SMBs to understand their ad performance better, optimize campaigns for higher ROI, and hold their marketing agencies accountable. The market for such a tool is massive, encompassing countless small to medium-sized businesses globally struggling with their online advertising effectiveness.