Reddit Insights

Guide/Consultancy for Effective Kickstarter Campaign Marketing Strategies.

Published on 06/04/2025•Product Idea Validation / New Product Ideas (Non-SaaS)

The user's statement, "I'm looking for some real, no-nonsense advice" about Kickstarter campaign marketing after a project has launched, clearly shows a need for specialized, actionable guidance for campaigns that are already live. Generic pre-launch advice just won't cut it.

Product/Service Opportunity 1: "The Kickstarter Mid-Campaign Turnaround Kit" (Information Resource)

  • Description: A comprehensive digital guide—like an advanced e-book, a series of focused video modules, or a Notion-based toolkit—designed specifically for creators whose Kickstarter campaigns are currently live and may be underperforming or looking to maximize their final push. This resource would offer straightforward, data-driven strategies without any sugarcoating.
  • Content Focus:
    • Diagnosing campaign health: Analyzing current pledge velocity, conversion rates, and traffic sources.
    • Optimizing the campaign page mid-flight: Quick wins for copy, visuals, and reward tier adjustments.
    • Effective mid-campaign paid advertising strategies: When and how to adjust or introduce ads.
    • Re-engaging early backers and converting hesitant followers.
    • Leveraging updates and community engagement to build momentum.
    • Emergency PR and cross-promotion tactics for live campaigns.
    • Stretch goal strategies that genuinely incentivize further backing.
  • Expected Benefits:
    • Provides immediately actionable, targeted advice for live campaigns, unlike generic pre-launch guides.
    • Helps creators make informed decisions to improve their current campaign trajectory.
    • Offers honest, data-backed strategies to cut through ineffective methods.
    • Empowers creators to take corrective action and optimize their remaining campaign time and budget.
    • Aims to help salvage underperforming campaigns or significantly boost momentum for those already doing okay, leading to higher funding totals.

Product/Service Opportunity 2: "Kickstarter Campaign 'Momentum Boost' Consultation Service" (Non-Software Service)

  • Description: A focused, short-term (e.g., 1-3 sessions) consultation service for creators with active Kickstarter campaigns. An expert would conduct a rapid audit of the live campaign (page, marketing efforts, analytics) and provide direct, actionable, and candid strategic advice for the remainder of the campaign.
  • Service Offering:
    • Initial campaign audit and diagnostic session.
    • Development of a prioritized action plan for immediate implementation (e.g., ad spend reallocation, messaging tweaks, targeted outreach).
    • Follow-up session(s) to review progress and adjust tactics.
  • Expected Benefits:
    • Provides personalized, expert guidance tailored to the specific challenges and opportunities of the live campaign.
    • Offers an objective "second opinion" and identifies blind spots the creator might have.
    • Delivers a clear, actionable plan to boost momentum or address issues quickly.
    • Optimizes marketing spend and effort for maximum impact during the crucial live phase.
    • Increases the likelihood of reaching or exceeding funding goals by implementing proven, timely interventions.
    • Reduces creator stress by providing expert support and a clear path forward.

Origin Reddit Post

r/kickstarter

Anyone else noticed a rigged tendency with what’s most prominent when marketing their campaign? (warning, very deep and theoretical Kickstarter rabbit hole)

Posted by u/kielbasa_i_pierogi•06/04/2025
Hi all, just found this sub and am seeking some wisdom, no sugarcoating please. This is a long post, i tried to make it concise but idk if I succeeded. I launched my first project almost thr

Top Comments

u/kielbasa_i_pierogi
Noted noted noted, big thanks for responding. Do you think that the online magazines that Oceanus brass uses are a good candidate?
u/kielbasa_i_pierogi
Wow, that’s high limit rollers. Hard to imagine someone with a campaign that successful deciding they need to work with them. They must offer serious results to convince someone sitting on 10
u/foodtusker
I don’t think BackerKit would be interested in working with you. I think they require that you’ve already raised $100k and/or had over 1,000 backers. They pay upfront for the media unlike Je
u/Zephir62
BackerMany and BackerSpaces are the most reliable dedicated newsletter services for Kickstarter. They will do up to 3 newsletter placements until they meet a 3x return for you. Their tracking
u/hyperstarter
You make some really good points. Essentially, you want to *reverse engineer successful launches*, and identify what actually moves the needle. This is something we do often, where we look
u/kielbasa_i_pierogi
Noted noted noted, big thanks for responding. Do you think that the online magazines that Oceanus brass uses are a good candidate?
u/kielbasa_i_pierogi
Will take that into consideration, appreciate it.
u/CabbageDan
As fat as I'm awair, backerkit is based in the USA. Also you should be doing the vast majority of your marketing before the campaign. Not during it.
u/kielbasa_i_pierogi
Appreciate the detailed response. I’ve read your answers on other threads and they are very informative. The Yanko article was a big flop for me unfortunately, only got a third of my investme
u/kielbasa_i_pierogi
Thanks for replying, I figured they were required since so many projects had them listed. But I’ll pass on the newsletters, too flaky.
u/kielbasa_i_pierogi
Have fb ads worked for you? Just curious
u/kielbasa_i_pierogi
Wow, that’s high limit rollers. Hard to imagine someone with a campaign that successful deciding they need to work with them. They must offer serious results to convince someone sitting on 10
u/kielbasa_i_pierogi
I know, but that’s not what I’m trying to understand rn. “What forms of paid advertising attracts the most first time backers”, is essentially what I’m trying to figure out. Any suggestions o
u/kielbasa_i_pierogi
Noted noted noted, big thanks for responding. Do you think that the online magazines that Oceanus brass uses are a good candidate?
u/kielbasa_i_pierogi
Appreciate the detailed response. I’ve read your answers on other threads and they are very informative. The Yanko article was a big flop for me unfortunately, only got a third of my investme
u/Zephir62
BackerMany and BackerSpaces are the most reliable dedicated newsletter services for Kickstarter. They will do up to 3 newsletter placements until they meet a 3x return for you. Their tracking
u/ParcOSP
Yes. For my KS campaign and my ecomm business. There’s a reason every dtc brand and big KS campaign uses meta ads so heavily.
u/ParcOSP
Could be but probably will cost money and frankly you’ll have more success building an audience elsewhere. Wouldn’t stake your campaigns on buying that exposure.
u/CabbageDan
As fat as I'm awair, backerkit is based in the USA. Also you should be doing the vast majority of your marketing before the campaign. Not during it.
u/ParcOSP
Could be but probably will cost money and frankly you’ll have more success building an audience elsewhere. Wouldn’t stake your campaigns on buying that exposure.
u/Embarrassed-Part591
I've heard ZOE (Zombie Orpheus Entertainment) does some campaign handling to success. If you have the money. I'm not sure what they charge for the whole thing. I'm too small to try them but t
u/ParcOSP
The answer is Facebook/meta ads. All the big agencies basically just run your Facebook ads. That’s where the results come from. All the newsletters and backer lists and all that are a small m
u/Zephir62
He is also welcome to download everything here, for free: https://prelaunch.marketing/products/kickstarter-templates-bundle My guides, tools, and web-theme likely have more to offer than
u/Zephir62
He is also welcome to download everything here, for free: https://prelaunch.marketing/products/kickstarter-templates-bundle My guides, tools, and web-theme likely have more to offer than
u/ParcOSP
The answer is Facebook/meta ads. All the big agencies basically just run your Facebook ads. That’s where the results come from. All the newsletters and backer lists and all that are a small m
u/Zephir62
BackerMany and BackerSpaces are the most reliable dedicated newsletter services for Kickstarter. They will do up to 3 newsletter placements until they meet a 3x return for you. Their tracking
u/ParcOSP
Just go to the LaunchBoom blog/website and read every piece of content. Then go to YouTube and watch a few hours of videos on how to run a KS campaign. Take lots of notes. Everyone reaching
u/Zephir62
He is also welcome to download everything here, for free: https://prelaunch.marketing/products/kickstarter-templates-bundle My guides, tools, and web-theme likely have more to offer than
u/kielbasa_i_pierogi
Have fb ads worked for you? Just curious
u/foodtusker
I don’t think BackerKit would be interested in working with you. I think they require that you’ve already raised $100k and/or had over 1,000 backers. They pay upfront for the media unlike Je
u/hyperstarter
You make some really good points. Essentially, you want to *reverse engineer successful launches*, and identify what actually moves the needle. This is something we do often, where we look
u/ParcOSP
Yes. For my KS campaign and my ecomm business. There’s a reason every dtc brand and big KS campaign uses meta ads so heavily.
u/ParcOSP
Could be but probably will cost money and frankly you’ll have more success building an audience elsewhere. Wouldn’t stake your campaigns on buying that exposure.
u/ParcOSP
Just go to the LaunchBoom blog/website and read every piece of content. Then go to YouTube and watch a few hours of videos on how to run a KS campaign. Take lots of notes. Everyone reaching
u/ParcOSP
Just go to the LaunchBoom blog/website and read every piece of content. Then go to YouTube and watch a few hours of videos on how to run a KS campaign. Take lots of notes. Everyone reaching
u/kielbasa_i_pierogi
Will take that into consideration, appreciate it.
u/kielbasa_i_pierogi
I know, but that’s not what I’m trying to understand rn. “What forms of paid advertising attracts the most first time backers”, is essentially what I’m trying to figure out. Any suggestions o
u/kielbasa_i_pierogi
Thanks for replying, I figured they were required since so many projects had them listed. But I’ll pass on the newsletters, too flaky.

Ask AI About This

Get deeper insights about this topic from our AI assistant

Start Chat

Create Your Own

Generate custom insights for your specific needs

Get Started