Indie dev seeks exposure for gift/date reminder app

Published on 06/03/2025KOL Promotion Opportunities

Okay, I've taken a closer look at the Reddit post.

Analysis of the Post:

  • Product: An app designed to help users keep track of important dates like birthdays, anniversaries, and Valentine's Day.
  • Motivation: The creator was fed up with constantly forgetting these dates, which is a common and relatable problem that many people face.
  • Development: Built in just 90 days, showcasing a quick turnaround and focused effort. This "indie hacker" or "solopreneur" story can be quite appealing.
  • Current Action: Posted on r/SideProject, indicating a desire for feedback, visibility among tech enthusiasts, and potentially early adopters.
  • Target Audience (Implied): People in relationships, busy professionals, and anyone who struggles to remember important personal dates.

Potential Influencers or Active Community Members for Collaboration:

  1. Relationship & Lifestyle Bloggers/Vloggers/Instagrammers:

    • Why: Their audience is all about maintaining good relationships, and remembering important dates is a key part of that.
    • Examples: Influencers who focus on couples, marriage advice, dating tips, or thoughtful gift-giving.
    • Angle: "Never forget an important date again," "The secret to a happy partner," "Apps to strengthen your relationship."
  2. Productivity & Organization Experts/Influencers:

    • Why: The app is a tool for staying organized and preventing mental overload.
    • Examples: Individuals who share tips on time management, personal organization apps, and digital tools for efficiency.
    • Angle: "A simple app to declutter your mental calendar," "Stay organized with your personal commitments," "Productivity hack for personal life."
  3. "App Review" or "Tech Gadget" Influencers (especially micro-influencers):

    • Why: They specialize in showcasing new and useful applications or tech solutions.
    • Examples: YouTubers, TikTokers, or bloggers who do "best apps for X" lists or individual app spotlights.
    • Angle: "Cool new app for remembering dates," "Side project spotlight: this dev built an app in 90 days to solve a common problem."
  4. Gift-Giving or Celebration-Focused Communities/Influencers:

    • Why: Remembering the date is the first step to planning a gift or celebration.
    • Examples: Businesses or influencers focused on gift ideas, party planning, or special occasion services (e.g., flower delivery affiliates, personalized gift sites).
    • Angle: Complementary tool – "Use this app to remember the date, and then check out our gift guides!"
  5. Indie Developer / Side Project Communities & Storytellers:

    • Why: The "built in 90 days" narrative is compelling for these audiences.
    • Examples: Podcasts, blogs, or YouTube channels that feature indie hackers, startup stories, or development journeys.
    • Angle: Focus on the creation story, the problem-solving aspect, and the quick development cycle.

Collaboration Suggestions & Expected Benefits:

  1. For Relationship/Lifestyle Influencers:

    • Suggestion:
      • A dedicated review post/video showcasing the app's features and benefits for couples.
      • Inclusion in a listicle like "5 Apps Every Couple Needs" or "How to Be a More Thoughtful Partner."
      • A short, engaging Instagram Reel or TikTok demonstrating the app solving the "forgotten anniversary" problem.
    • Expected Benefits:
      • App Developer: Highly targeted user acquisition, increased downloads, brand association with relationship wellness.
      • Influencer: Valuable content for their audience (solving a common pain point), potential for affiliate links (if offered), fresh content.
  2. For Productivity/Organization Influencers:

    • Suggestion:
      • Feature the app in a "Productivity Tools I'm Loving" segment or post.
      • A tutorial on how the app integrates into a broader personal organization system.
    • Expected Benefits:
      • App Developer: Exposure to an audience keen on efficiency and organization, positioning the app as a practical tool.
      • Influencer: New tool recommendation for their audience, showcasing their knowledge of useful apps.
  3. For "App Review" or "Tech Gadget" Influencers:

    • Suggestion:
      • A straightforward review of the app's functionality, UI/UX, and problem-solving capabilities.
      • Include it in a "Best New Apps of the Month" roundup.
    • Expected Benefits:
      • App Developer: Credible third-party validation, downloads from tech-savvy users, constructive feedback.
      • Influencer: Content for their platform, early access/scoop on a new app.
  4. For Gift-Giving or Celebration-Focused Collaborators:

    • Suggestion:
      • Cross-promotion: The app could have a (non-intrusive) link/suggestion to a partner gift site once a reminder is set. The gift site could feature the app in a blog post: "Step 1: Never Forget the Date (Thanks to this App!). Step 2: Find the Perfect Gift Here."
    • Expected Benefits:
      • App Developer: User acquisition from an audience already in the mindset of preparing for an event.
      • Collaborator: Added value for their audience (a tool to help them remember when to buy gifts), potential for reciprocal traffic.
  5. For Indie Developer / Side Project Communities & Storytellers:

    • Suggestion:
      • An interview (written, audio, or video) with the OP about their development journey, the motivation, challenges, and the 90-day build process.
    • Expected Benefits:
      • App Developer: Brand building for the developer, inspiring other creators, potential for attracting collaborators or even investors, general visibility.
      • Storyteller: Compelling human-interest story, content that resonates with aspiring developers and entrepreneurs.

General Advice for OP:

  • Start with micro-influencers who might be more accessible and have highly engaged niche audiences.
  • Personalize outreach, mentioning why their specific audience would benefit.
  • Highlight the personal story and the rapid development – it adds authenticity.
  • Be clear about what they are offering (e.g., free premium access for review, a simple mention) and what they hope to achieve.

Origin Reddit Post

r/sideproject

I built an app in 90 days because I was tired of screwing up Valentine's + Birthday + Anniversary season

Posted by u/StrengthDailyHQ06/03/2025
Hey r/SideProject — first time posting here after lurking for a while. So I've got this perfect storm every year: my wife's birthday and Valentine's Day are 4 days apart, followed by our ann

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