Influencer Marketing ROI & Management Platform for Early-Stage Apps.

The app founder is diving into influencer marketing, with a keen focus on payment structures, effectiveness, and ROI for early-stage products. This points to a need for a SaaS tool designed specifically for startups and indie developers. The platform could help uncover relevant micro and nano-influencers, offer template outreach messages, and suggest fair payment structures, such as performance-based or fixed fees for smaller influencers. Most importantly, it should integrate with app analytics tools like App Store Connect, Google Play Console, or mobile measurement partners to track campaign effectiveness and ROI—things like installs, sign-ups, and engagement boosts from campaigns. The product could take the form of a dashboard that includes influencer discovery, campaign management, and analytics. Revenue could range from $29 to $99 per month per app, depending on the feature tiers, which might include the number of campaigns, tracked influencers, and the depth of analytics.