Kickstarter marketing & conversion optimization service for novel products.
The Reddit discussion sheds light on a team with a unique product (PriFa Coffee Tablets, a no-brew, portable coffee solution) facing significant challenges with Kickstarter conversions—only a handful of backers from over 3,000 leads. They're clearly looking for some guidance. The main issues seem to be that potential backers misunderstand the product (some thought it was just another instant coffee), the free sample campaign attracted low-quality leads, and their efforts to nurture these leads into pre-launch or live campaign supporters fell flat.
This situation underscores the need for specialized consulting services or a comprehensive resource (like an advanced online course, in-depth playbook, or workshop series) focused on:
- Clear Value Proposition & Messaging for Novel Products: Helping creators define and communicate the unique benefits and usage of innovative products to avoid confusion and effectively educate their target audience (e.g., making sure "no-brew tablet" is instantly understood).
- High-Quality Lead Generation & Qualification for Crowdfunding: Teaching strategies to attract and identify genuinely interested potential backers, moving beyond low-conversion methods like untargeted free sample campaigns, and effectively segmenting leads.
- Kickstarter Page Conversion Rate Optimization (CRO) for Unique Products: Providing actionable guidance on structuring campaign pages (story, video, visuals, FAQs, reward tiers) to explain and sell a new concept, build trust, and maximize visitor-to-backer conversion.
- Effective Lead Nurturing & Re-engagement Funnels: Detailing strategies for building a committed pre-launch community and converting initial interest, even from broad campaigns, into active backers through targeted email sequences, updates, and engagement tactics during the live campaign.
Expected Benefit: Such a service or resource would empower creators of innovative products to significantly boost their Kickstarter funding success by equipping them with the essential skills to clearly communicate their product's value, attract and convert high-intent leads, and optimize their campaign messaging and structure, ultimately bridging the gap between generating awareness and securing financial backing.
Origin Reddit Post
r/kickstarter
We just launched our Kickstarter and struggling with conversions—could use some insight
Posted by u/prifa-coffee•05/30/2025
Hey all,
We recently launched our Kickstarter for **PriFa Coffee Tablets** — they’re no-brew, portable coffee tablets designed for people who need a quick caffeine fix without the hassle. W
Top Comments
u/Cwchenery
That's a steep drop off.
u/dftaylor
All you can do from here is try to re-engage them. Email them with a special offer (next ten backers from this list get X).
There’s a possibility these backers aren’t Kickstarter natives, s
u/TheReflectiveTarot
I don’t think giveaways or free samples actually help with conversions. I’ve noticed that every time I offer free samples or do giveaways, I dont get a significant amount of conversions from
u/dftaylor
Oh man, yeah I totally missed that! I thought it was something you dropped in hot water.
I’m not sure who this targets, tbh - haha. For me, part of the joy of coffee is drinking it. It’s si
u/prifa-coffee
You're right: for a lot of people, (Including us!) the ritual is the point of coffee. But for us, PriFa is about those moments when the ritual just isn’t possible—running late, stuck in traff
u/prifa-coffee
Wow, thank you for taking the time to share such honest and detailed feedback — I really appreciate it.
You're absolutely right on multiple fronts. The sample campaign definitely brought in
u/Alya_forma
Hey all,
We recently launched our Kickstarter for PriFa Coffee Tablets — they’re no-brew, portable coffee tablets designed for people who need a quick caffeine fix without the hassle. We had
u/holapex
Currently running a campaign at 80% and 13 days left. I started with about 2k followers on social media, and 2k emails from our website, and about 50 KS followers, the conversion rate was on
u/dftaylor
Did you get your leads to sign up to your pre-launch?
u/TheReflectiveTarot
I don’t think giveaways or free samples actually help with conversions. I’ve noticed that every time I offer free samples or do giveaways, I dont get a significant amount of conversions from
u/dftaylor
Happy to share thoughts and that came across as a little more harsh than I realised, cause I hit “publish” before a concluding sentence. Haha.
I think you could benefit from even a home-mad
u/Splashy01
Seems like a viral way to attract interest. Too bad it didn’t translate into a lot of sales. At least you’ve got a large, somewhat qualified audience, to whom you can market.
u/Splashy01
Wow. How did you generate those leads?
u/prifa-coffee
You're right: for a lot of people, (Including us!) the ritual is the point of coffee. But for us, PriFa is about those moments when the ritual just isn’t possible—running late, stuck in traff
u/Splashy01
Wow. How did you generate those leads?
u/ShrimpyEatWorld6
How much lower has it been than what you expected?
u/holapex
Currently running a campaign at 80% and 13 days left. I started with about 2k followers on social media, and 2k emails from our website, and about 50 KS followers, the conversion rate was on
u/ShrimpyEatWorld6
How much lower has it been than what you expected?
u/prifa-coffee
We had over 3,000 leads from a free samples campaign and were hoping for 50–100 backers, but so far we’ve gotten fewer than 20. So conversions have been much lower than expected.
u/dftaylor
Took a look at your page, as well as reading about your sign-up offer. So…
1) sample sites are mostly people who want free stuff. That’s it. And since around 2.9k people didn’t get a sample,
u/prifa-coffee
You're right: for a lot of people, (Including us!) the ritual is the point of coffee. But for us, PriFa is about those moments when the ritual just isn’t possible—running late, stuck in traff
u/prifa-coffee
Thanks again—really appreciate all the thoughtful feedback and suggestions.
One quick clarification I realized we might’ve missed: **PriFa isn’t something you brew or mix** like instant coff
u/prifa-coffee
We had over 3,000 leads from a free samples campaign and were hoping for 50–100 backers, but so far we’ve gotten fewer than 20. So conversions have been much lower than expected.
u/mussel_man
Hit socials hard, engage thought leaders in the space, and email your list with special stretch goals that are low cost and fun.
Add stretch goals to the campaign now in small attainable in
u/prifa-coffee
We ran a free sample campaign using Meta ads that directed people to a Shopify landing page.
At first, we got around 10 sign-ups, but the landing page was eventually picked up and shared on
u/dftaylor
Did you get your leads to sign up to your pre-launch?
u/Splashy01
Seems like a viral way to attract interest. Too bad it didn’t translate into a lot of sales. At least you’ve got a large, somewhat qualified audience, to whom you can market.
u/prifa-coffee
You're right: for a lot of people, (Including us!) the ritual is the point of coffee. But for us, PriFa is about those moments when the ritual just isn’t possible—running late, stuck in traff
u/dftaylor
Did you get your leads to sign up to your pre-launch?
u/dftaylor
Happy to share thoughts and that came across as a little more harsh than I realised, cause I hit “publish” before a concluding sentence. Haha.
I think you could benefit from even a home-mad
u/Splashy01
Wow. How did you generate those leads?
u/SpikeRosered
I have to imagine people who find products through free sample sites are just looking for free things with no intent to buy unless the product somehow blew them away.
u/dftaylor
Took a look at your page, as well as reading about your sign-up offer. So…
1) sample sites are mostly people who want free stuff. That’s it. And since around 2.9k people didn’t get a sample,
u/prifa-coffee
Thanks, I really appreciate that—and yeah, it’s definitely been a bit frustrating, but also a big learning experience.
The 3–5% helps put things into perspective. We’re seeing much lower th
u/Splashy01
Wow. How did you generate those leads?
u/Cwchenery
That's a steep drop off.
u/mussel_man
First off, sorry that sounds like a frustrating moment.
Generally, email leads tend to convert at around 3-5% and KS followers convert closer to 20%. If you have ad budget, you can spin up
u/prifa-coffee
Thanks again—really appreciate all the thoughtful feedback and suggestions.
One quick clarification I realized we might’ve missed: **PriFa isn’t something you brew or mix** like instant coff
u/mussel_man
Hit socials hard, engage thought leaders in the space, and email your list with special stretch goals that are low cost and fun.
Add stretch goals to the campaign now in small attainable in
u/prifa-coffee
We had over 3,000 leads from a free samples campaign and were hoping for 50–100 backers, but so far we’ve gotten fewer than 20. So conversions have been much lower than expected.
u/dftaylor
Did you get your leads to sign up to your pre-launch?
u/Cwchenery
That's a steep drop off.
u/prifa-coffee
We had over 3,000 leads from a free samples campaign and were hoping for 50–100 backers, but so far we’ve gotten fewer than 20. So conversions have been much lower than expected.
u/dftaylor
Oh man, yeah I totally missed that! I thought it was something you dropped in hot water.
I’m not sure who this targets, tbh - haha. For me, part of the joy of coffee is drinking it. It’s si
u/dftaylor
All you can do from here is try to re-engage them. Email them with a special offer (next ten backers from this list get X).
There’s a possibility these backers aren’t Kickstarter natives, s
u/dftaylor
All you can do from here is try to re-engage them. Email them with a special offer (next ten backers from this list get X).
There’s a possibility these backers aren’t Kickstarter natives, s
u/dftaylor
Oh man, yeah I totally missed that! I thought it was something you dropped in hot water.
I’m not sure who this targets, tbh - haha. For me, part of the joy of coffee is drinking it. It’s si
u/prifa-coffee
Wow, thank you for taking the time to share such honest and detailed feedback — I really appreciate it.
You're absolutely right on multiple fronts. The sample campaign definitely brought in
u/dftaylor
Took a look at your page, as well as reading about your sign-up offer. So…
1) sample sites are mostly people who want free stuff. That’s it. And since around 2.9k people didn’t get a sample,
u/Cwchenery
That's a steep drop off.
u/prifa-coffee
Wow, thank you for taking the time to share such honest and detailed feedback — I really appreciate it.
You're absolutely right on multiple fronts. The sample campaign definitely brought in
u/mussel_man
First off, sorry that sounds like a frustrating moment.
Generally, email leads tend to convert at around 3-5% and KS followers convert closer to 20%. If you have ad budget, you can spin up
u/holapex
Currently running a campaign at 80% and 13 days left. I started with about 2k followers on social media, and 2k emails from our website, and about 50 KS followers, the conversion rate was on
u/Splashy01
Seems like a viral way to attract interest. Too bad it didn’t translate into a lot of sales. At least you’ve got a large, somewhat qualified audience, to whom you can market.
u/dftaylor
All you can do from here is try to re-engage them. Email them with a special offer (next ten backers from this list get X).
There’s a possibility these backers aren’t Kickstarter natives, s
u/dftaylor
Happy to share thoughts and that came across as a little more harsh than I realised, cause I hit “publish” before a concluding sentence. Haha.
I think you could benefit from even a home-mad
u/ShrimpyEatWorld6
How much lower has it been than what you expected?
u/prifa-coffee
We ran a free sample campaign using Meta ads that directed people to a Shopify landing page.
At first, we got around 10 sign-ups, but the landing page was eventually picked up and shared on
u/prifa-coffee
We ran a free sample campaign using Meta ads that directed people to a Shopify landing page.
At first, we got around 10 sign-ups, but the landing page was eventually picked up and shared on
u/prifa-coffee
We ran a free sample campaign using Meta ads that directed people to a Shopify landing page.
At first, we got around 10 sign-ups, but the landing page was eventually picked up and shared on
u/SpikeRosered
I have to imagine people who find products through free sample sites are just looking for free things with no intent to buy unless the product somehow blew them away.
u/SpikeRosered
I have to imagine people who find products through free sample sites are just looking for free things with no intent to buy unless the product somehow blew them away.
u/prifa-coffee
Thanks, I really appreciate that—and yeah, it’s definitely been a bit frustrating, but also a big learning experience.
The 3–5% helps put things into perspective. We’re seeing much lower th
u/prifa-coffee
Thanks, I really appreciate that—and yeah, it’s definitely been a bit frustrating, but also a big learning experience.
The 3–5% helps put things into perspective. We’re seeing much lower th
u/TheReflectiveTarot
I don’t think giveaways or free samples actually help with conversions. I’ve noticed that every time I offer free samples or do giveaways, I dont get a significant amount of conversions from
u/mussel_man
First off, sorry that sounds like a frustrating moment.
Generally, email leads tend to convert at around 3-5% and KS followers convert closer to 20%. If you have ad budget, you can spin up
u/prifa-coffee
Wow, thank you for taking the time to share such honest and detailed feedback — I really appreciate it.
You're absolutely right on multiple fronts. The sample campaign definitely brought in
u/dftaylor
Took a look at your page, as well as reading about your sign-up offer. So…
1) sample sites are mostly people who want free stuff. That’s it. And since around 2.9k people didn’t get a sample,
u/dftaylor
Oh man, yeah I totally missed that! I thought it was something you dropped in hot water.
I’m not sure who this targets, tbh - haha. For me, part of the joy of coffee is drinking it. It’s si
u/mussel_man
Hit socials hard, engage thought leaders in the space, and email your list with special stretch goals that are low cost and fun.
Add stretch goals to the campaign now in small attainable in
u/Alya_forma
Hey all,
We recently launched our Kickstarter for PriFa Coffee Tablets — they’re no-brew, portable coffee tablets designed for people who need a quick caffeine fix without the hassle. We had
u/prifa-coffee
We got **some of them to sign up to the pre-launch page**, but not a big number compared to the total leads we collected.
u/mussel_man
First off, sorry that sounds like a frustrating moment.
Generally, email leads tend to convert at around 3-5% and KS followers convert closer to 20%. If you have ad budget, you can spin up
u/mussel_man
Hit socials hard, engage thought leaders in the space, and email your list with special stretch goals that are low cost and fun.
Add stretch goals to the campaign now in small attainable in
u/SpikeRosered
I have to imagine people who find products through free sample sites are just looking for free things with no intent to buy unless the product somehow blew them away.
u/prifa-coffee
We got **some of them to sign up to the pre-launch page**, but not a big number compared to the total leads we collected.
u/holapex
Currently running a campaign at 80% and 13 days left. I started with about 2k followers on social media, and 2k emails from our website, and about 50 KS followers, the conversion rate was on
u/prifa-coffee
Thanks, I really appreciate that—and yeah, it’s definitely been a bit frustrating, but also a big learning experience.
The 3–5% helps put things into perspective. We’re seeing much lower th
u/prifa-coffee
We got **some of them to sign up to the pre-launch page**, but not a big number compared to the total leads we collected.
u/prifa-coffee
We got **some of them to sign up to the pre-launch page**, but not a big number compared to the total leads we collected.
u/ShrimpyEatWorld6
How much lower has it been than what you expected?
u/dftaylor
Happy to share thoughts and that came across as a little more harsh than I realised, cause I hit “publish” before a concluding sentence. Haha.
I think you could benefit from even a home-mad
u/prifa-coffee
Thanks again—really appreciate all the thoughtful feedback and suggestions.
One quick clarification I realized we might’ve missed: **PriFa isn’t something you brew or mix** like instant coff
u/Alya_forma
Hey all,
We recently launched our Kickstarter for PriFa Coffee Tablets — they’re no-brew, portable coffee tablets designed for people who need a quick caffeine fix without the hassle. We had
u/Alya_forma
Hey all,
We recently launched our Kickstarter for PriFa Coffee Tablets — they’re no-brew, portable coffee tablets designed for people who need a quick caffeine fix without the hassle. We had
u/prifa-coffee
Thanks again—really appreciate all the thoughtful feedback and suggestions.
One quick clarification I realized we might’ve missed: **PriFa isn’t something you brew or mix** like instant coff