Market user-friendly digital security solutions for non-tech-savvy individuals and families.
While the post debunks a specific 'mega-hack' story, the comments highlight a persistent and significant challenge: convincing non-tech-savvy family members to adopt secure practices like using password managers. Commenters openly discuss the difficulty ("next level impossible") of getting family members to stop using insecure methods, such as storing passwords in a notes app.
The recurring cycle of security scares (even if exaggerated like this one) creates regular opportunities to market digital safety tools. The key unmet need isn't just another password manager, but one that is exceptionally easy to set up, understand, and use for people who find technology intimidating or overwhelming.
A business opportunity exists for a product or service marketed specifically as 'the password manager for your parents/grandparents' or a 'family security suite' with a strong focus on:
- Ultra-simple onboarding: Guided setup with minimal jargon.
- Intuitive interface: Designed for those unfamiliar with typical software conventions.
- Clear, non-technical instructions and support: Patient support and easily digestible guides.
- Features for trusted family member setup/assistance: Capabilities that allow a tech-savvy family member to help manage or set up the system for less literate relatives, perhaps even with built-in remote assistance.
Marketing should leverage these periodic security scares and directly address the pain point of helping loved ones stay safe online without frustration. The trigger ("this 16 billion leak news got me into using passkeys/password manager") shows that these events do spur action, making them prime marketing moments.
Origin Reddit Post
r/technology
No, 16 billion passwords didn't just get exposed in a mega-hack, but you should get with the program and stop reusing passwords anyways
Posted by u/Sidarthus89•06/24/2025
Top Comments
u/AyrA_ch
And this is the crux of the matter with password security. Most people don't care enough. They're reluctant to adopt passkeys and 2FA because it makes access dependent on something they canno
u/EFTucker
No. I don’t save any important information anywhere and all they’ll get from me is bills and some of my favorite gay porn playlists.
They can have them both, I’ll find new porn.
u/VicariousNarok
https://lirp.cdn-website.com/d2ed9189/dms3rep/multi/opt/GettyImages-92102603-960w.jpg
Settle down my guy.
u/iberfl0w
I also tattoo my passwords on their arm
u/ConditionHorror9188
[14-16 characters](https://bitwarden.com/blog/how-long-should-my-password-be/) is about the limit where brute force and dictionary attacks are infeasible for most applications.
128 character
u/Bradnon
keepassxc+syncthing 4lyfe
u/Sidarthus89
[u/qgyh2](https://www.reddit.com/user/qgyh2/) Can you or another mod pin this or something?
u/dnchristi
Is there an English version of this pose?
u/Dull_Half_6107
It really is, I’ve tried so damn hard to get my parents to stick to using a password manager, it just does not compute for them and they just go straight back to their .txt file on the deskto
u/Mavericks7
Don't need to manually input it. Can just put it in from my password manager.
Even then, I can just copy and paste it.
u/CodeErrorv0
Password reuse is one of the most common ways people get compromised
u/InFiveMinutes
How did you set it up? Do you need your own server for it? Is it peer to peer?
u/Gizmophreak
I think the only password my wife has memorized is for her email. For everything else she has given up and uses the "Forgot my password" option and waits for the recovery on her inbox.
u/iberfl0w
Sorry to bother you dude, could you kindly tell me my gmail password?
u/ganner
Thats why I have a unique password for each bank or other financially critical account and reuse the same few for everything else.
u/alonjit
1234 is plenty fine.
u/not_a_moogle
That's why your write your passwords down on sticky notes
u/eattheambrosia
I think I'd rather have someone gain access to my Netflix account than deal with all of that.
u/OniKanta
Well hopefully they put some money in it for me. I am broke anyways.
u/Stilgar314
They don't want access to your Netflix anyway, they want access to your bank account.
u/SignificantRabbit798
Then in six months, you know what it actually was hacked. This whole fucking country is so broken. Get the absolute fucking imbeciles out of Washington and we can start concentrating other pr
u/FreddyForshadowing
Most password manager extensions for browsers will include a password generator, and so do most browsers for that matter. They'll suggest fairly strong passwords and then keep track of them s
u/Bradnon
keepassxc+syncthing 4lyfe
u/Sudden_Minimum_7235
Trying to get family members that aren't tech literate to divest from using notes app as a password vault is next level impossible.
Anyway this 16 billion leak news got me into using passke
u/Bradnon
It's peer to peer (depending on how you set up a shared folder at least). My phone, home server and PC run syncthing and keep the pwdb synced on all 3.
You don't need a server. My home serv
u/not_a_moogle
That's why your write your passwords down on sticky notes
u/Sidarthus89
[u/qgyh2](https://www.reddit.com/user/qgyh2/) Can you or another mod pin this or something?
u/InFiveMinutes
I tattoo my passwords on my arm
u/CodeErrorv0
> Of course the master password for these password managers is always the weak link
I use a Passphrase for my Bitwarden vault and I run backups using Veracrypt/Cryptomator on a USB and Cl
u/Graham110
1Password + Authy
u/CodeErrorv0
Password reuse is one of the most common ways people get compromised
u/EFTucker
No. I don’t save any important information anywhere and all they’ll get from me is bills and some of my favorite gay porn playlists.
They can have them both, I’ll find new porn.
u/PreslerJames
lol. “Anyways”
u/triangularRectum420
This is how _I_ personally used the above setup.
- **On my Arch Linux desktop:**
1. Install Syncthing:
```bash
sudo pacman --sync --refresh --sysupgrade --needed --noconfirm syncthing
```
u/CodeErrorv0
> Of course the master password for these password managers is always the weak link
Here is how I personally do my security
I use a Passphrase for my Bitwarden vault and I run backups u
u/Sudden_Minimum_7235
Trying to get family members that aren't tech literate to divest from using notes app as a password vault is next level impossible.
Anyway this 16 billion leak news got me into using passke
u/nicos00
All same, except the last spreadsheet. I'm hesitant to have a copy of my password database outside Bitwarden. I'm backing up my whole system including the Bitwarden database with the 3-2-1 ba
u/FreddyForshadowing
Most password manager extensions for browsers will include a password generator, and so do most browsers for that matter. They'll suggest fairly strong passwords and then keep track of them s
u/StrangelyEroticSoda
I mean, they're elite hackers. I'm sure they have all the good porn already!
u/Mavericks7
Love Bitwarden, I use the full 128 length (with numbers, special characters etc).
But it's annoying when you go to some website that says "password needs to be 8-12 letters, no special chara
u/True_Scientist_8250
Not the person you asked, but I keep my keepass database on a cloud service (Dropbox, OneDrive etc) and then all my devices use the synced DB.