Marketing & Growth Platform for Niche B2B SaaS
The poster is a lawyer who built an AI SaaS platform for criminal defense attorneys but is 'stumped' on marketing and growth. This highlights a critical, underserved niche: founders of highly specialized B2B SaaS products who have deep industry knowledge but lack expertise in marketing to their very specific target audience. A SaaS solution could provide tailored marketing strategies, lead generation tools, content creation assistance (e.g., AI-driven content specific to legal tech), and analytics designed to reach niche professional markets, enabling founders to scale their unique products effectively.
Origin Reddit Post
r/startups
Marketing / Growth got me stumped - I will not promote
Posted by u/bearisterai•07/21/2025
Marketing has gotten be stumped - I will not promote
I'm a lawyer who created a SaaS platform to help criminal defense attorneys with their practice. It’s an AI Agent for them. My friends, c
Top Comments
u/Remote_Volume_3609
Have you tried bruteforce reaching out to said criminal defence attorneys? E.g. reach out on linkedin and talk to private attorneys.
And look at ways you can reward existing users for talki
u/bearisterai
Could you give me an example in a different industry?
u/bearisterai
Could you give me an example in a different industry?
u/KindDoctor4142
You’re already ahead of the game by having happy early users and investing in UI/UX. That’s huge. Marketing is just about figuring out where more of those happy users hang out. Start simple:
u/bearisterai
Could you give me an example in a different industry?
u/Vanquil
i’d bruteforce like the comments say! direct reaching if you have credibility given ur a lawyer seems a great option
u/Bob-Roman
Most industries have professional or trade associations. Associations usually have conferences and trade shows where suppliers and vendors can exhibit products and services, hold educational
u/StocksNomNom
Cool, let me know when the waitlist opens
u/AgencySaas
At my current pace, looking like mid to late august
u/AgencySaas
At my current pace, looking like mid to late august
u/bearisterai
I didn’t even think of substack as a platform to use! Thank you.
u/AgencySaas
100%, that part's open now! Can get added here: [https://form.jotform.com/251991736231056](https://form.jotform.com/251991736231056)
u/KindDoctor4142
You’re already ahead of the game by having happy early users and investing in UI/UX. That’s huge. Marketing is just about figuring out where more of those happy users hang out. Start simple:
u/AgencySaas
At my current pace, looking like mid to late august
u/Dry_War_747
Where are your users? Are they mostly on X, Reddit?
Do a launch on something like ProductHunt, try to get users. Maybe use something like Substack to write about your expertise, and share y
u/bearisterai
Signed up too!
u/AgencySaas
For targeting other lawyers, probably worth testing networking events (both attending and potentially hosting), cold calling & emails, asking for introductions/referrals systematically. T
u/Ik_SA
Who do attorneys go to for professional services? If you are having trouble direct marketing and selling, finding channel partners who have those relationships narrows who you have to sell to
u/bearisterai
Thank you sir! Sent you a dm today haha. Sorry for the delay
u/Ik_SA
In accounting, companies like EY do audit services, and sell and implement accounting software. If your product was good, EY might be interested in a deal to resell your product to their clie
u/RemoteHomework4090
The problem is your SaaS is a competitor of your clients and your clients do not promote your SaaS because it sounds like not working, like AI gonna replace them. Need a Hook ads that break t
u/Ok_Statement_5488
Try niche forums where criminal defense lawyers hang out, like Avvo or LawCrossing. I used Beno One to automate engagement in relevant discussions, which saves a ton of time. Cold outreach vi
u/RemoteHomework4090
The problem is your SaaS is a competitor of your clients and your clients do not promote your SaaS because it sounds like not working, like AI gonna replace them. Need a Hook ads that break t
u/bearisterai
Could you give me an example in a different industry?
u/franker
I'm also a lawyer (former PD). Hit up your local and state bar associations, the public defender offices, and ask if you can do a talk during one of their luncheons/conferences. Find out w
u/Bob-Roman
Most industries have professional or trade associations. Associations usually have conferences and trade shows where suppliers and vendors can exhibit products and services, hold educational
u/KindDoctor4142
You’re already ahead of the game by having happy early users and investing in UI/UX. That’s huge. Marketing is just about figuring out where more of those happy users hang out. Start simple:
u/cfrostspl
Not sure how deep you are but there's a ton of different routes to go with your funnel.
A few notes off the top of my head:
- making the offer strong will be helpful. That's the bundle of e
u/Vanquil
i’d bruteforce like the comments say! direct reaching if you have credibility given ur a lawyer seems a great option
u/bearisterai
I didn’t even think of substack as a platform to use! Thank you.
u/Ik_SA
In accounting, companies like EY do audit services, and sell and implement accounting software. If your product was good, EY might be interested in a deal to resell your product to their clie
u/its_akhil_mishra
Lawyer here too - I mostly do distribution through content, although it's for my services. But even for SaaS, I have mostly seen people take the "build in public" approach. Founders share upd
u/bearisterai
I didn’t even think of substack as a platform to use! Thank you.
u/AndyHenr
what is the SaaS all about? What you build have a large influence on how you can market the platform.
u/StocksNomNom
This sounds interesting, when do you go live?
u/StocksNomNom
This sounds interesting, when do you go live?
u/StocksNomNom
Cool, let me know when the waitlist opens
u/bhagawat23
Try hyper-targeting the lawyers using OOH and billboards around key legal offices, or during legal conferences. Outbuzz.ai might be helpful
u/AgencySaas
100%, that part's open now! Can get added here: [https://form.jotform.com/251991736231056](https://form.jotform.com/251991736231056)
u/franker
I'm also a lawyer (former PD). Hit up your local and state bar associations, the public defender offices, and ask if you can do a talk during one of their luncheons/conferences. Find out w
u/its_akhil_mishra
Lawyer here too - I mostly do distribution through content, although it's for my services. But even for SaaS, I have mostly seen people take the "build in public" approach. Founders share upd
u/Ich_Koennte_aber
try niche forums where criminal defense lawyers hang out, like avvo or lawcrossing. cold outreach via linkedin works too - just connect and share how your tool helped others. i used beno one
u/StocksNomNom
Thanks, I've registered for it
u/External_Ad2266
AI has made doing the un scalable more attractive - would look at actually meeting them at places like courthouses etc. work on the pitch. Not sure exactly what your product does but assume t
u/franker
I'm also a lawyer (former PD). Hit up your local and state bar associations, the public defender offices, and ask if you can do a talk during one of their luncheons/conferences. Find out w
u/Ik_SA
In accounting, companies like EY do audit services, and sell and implement accounting software. If your product was good, EY might be interested in a deal to resell your product to their clie
u/bearisterai
Signed up too!
u/AgencySaas
100%, that part's open now! Can get added here: [https://form.jotform.com/251991736231056](https://form.jotform.com/251991736231056)
u/its_akhil_mishra
Lawyer here too - I mostly do distribution through content, although it's for my services. But even for SaaS, I have mostly seen people take the "build in public" approach. Founders share upd
u/External_Ad2266
AI has made doing the un scalable more attractive - would look at actually meeting them at places like courthouses etc. work on the pitch. Not sure exactly what your product does but assume t
u/Remote_Volume_3609
Have you tried bruteforce reaching out to said criminal defence attorneys? E.g. reach out on linkedin and talk to private attorneys.
And look at ways you can reward existing users for talki
u/External_Ad2266
AI has made doing the un scalable more attractive - would look at actually meeting them at places like courthouses etc. work on the pitch. Not sure exactly what your product does but assume t
u/Ik_SA
Who do attorneys go to for professional services? If you are having trouble direct marketing and selling, finding channel partners who have those relationships narrows who you have to sell to
u/Ik_SA
In accounting, companies like EY do audit services, and sell and implement accounting software. If your product was good, EY might be interested in a deal to resell your product to their clie
u/datlankydude
This is the hard part of startups. It’s not ideas or building, it’s distribution.
Read The Cold Start Problem. More about marketplaces but still apt lessons.
u/Remote_Volume_3609
Have you tried bruteforce reaching out to said criminal defence attorneys? E.g. reach out on linkedin and talk to private attorneys.
And look at ways you can reward existing users for talki
u/cfrostspl
Not sure how deep you are but there's a ton of different routes to go with your funnel.
A few notes off the top of my head:
- making the offer strong will be helpful. That's the bundle of e
u/cfrostspl
Not sure how deep you are but there's a ton of different routes to go with your funnel.
A few notes off the top of my head:
- making the offer strong will be helpful. That's the bundle of e
u/AgencySaas
For targeting other lawyers, probably worth testing networking events (both attending and potentially hosting), cold calling & emails, asking for introductions/referrals systematically. T
u/cfrostspl
Not sure how deep you are but there's a ton of different routes to go with your funnel.
A few notes off the top of my head:
- making the offer strong will be helpful. That's the bundle of e
u/StocksNomNom
Thanks, I've registered for it
u/datlankydude
This is the hard part of startups. It’s not ideas or building, it’s distribution.
Read The Cold Start Problem. More about marketplaces but still apt lessons.
u/StocksNomNom
Thanks, I've registered for it
u/AgencySaas
100%, that part's open now! Can get added here: [https://form.jotform.com/251991736231056](https://form.jotform.com/251991736231056)
u/Vanquil
i’d bruteforce like the comments say! direct reaching if you have credibility given ur a lawyer seems a great option
u/datlankydude
This is the hard part of startups. It’s not ideas or building, it’s distribution.
Read The Cold Start Problem. More about marketplaces but still apt lessons.
u/bhagawat23
Try hyper-targeting the lawyers using OOH and billboards around key legal offices, or during legal conferences. Outbuzz.ai might be helpful
u/its_akhil_mishra
Lawyer here too - I mostly do distribution through content, although it's for my services. But even for SaaS, I have mostly seen people take the "build in public" approach. Founders share upd
u/Vanquil
i’d bruteforce like the comments say! direct reaching if you have credibility given ur a lawyer seems a great option
u/AgencySaas
For targeting other lawyers, probably worth testing networking events (both attending and potentially hosting), cold calling & emails, asking for introductions/referrals systematically. T
u/AndyHenr
what is the SaaS all about? What you build have a large influence on how you can market the platform.
u/StocksNomNom
Cool, let me know when the waitlist opens
u/StocksNomNom
This sounds interesting, when do you go live?
u/Dry_War_747
Where are your users? Are they mostly on X, Reddit?
Do a launch on something like ProductHunt, try to get users. Maybe use something like Substack to write about your expertise, and share y
u/RemoteHomework4090
The problem is your SaaS is a competitor of your clients and your clients do not promote your SaaS because it sounds like not working, like AI gonna replace them. Need a Hook ads that break t
u/AgencySaas
For targeting other lawyers, probably worth testing networking events (both attending and potentially hosting), cold calling & emails, asking for introductions/referrals systematically. T
u/StocksNomNom
This sounds interesting, when do you go live?
u/Bob-Roman
Most industries have professional or trade associations. Associations usually have conferences and trade shows where suppliers and vendors can exhibit products and services, hold educational
u/Dry_War_747
Where are your users? Are they mostly on X, Reddit?
Do a launch on something like ProductHunt, try to get users. Maybe use something like Substack to write about your expertise, and share y
u/AgencySaas
For targeting other lawyers, probably worth testing networking events (both attending and potentially hosting), cold calling & emails, asking for introductions/referrals systematically. T
u/Remote_Volume_3609
Have you tried bruteforce reaching out to said criminal defence attorneys? E.g. reach out on linkedin and talk to private attorneys.
And look at ways you can reward existing users for talki
u/AgencySaas
100%, that part's open now! Can get added here: [https://form.jotform.com/251991736231056](https://form.jotform.com/251991736231056)
u/bearisterai
I didn’t even think of substack as a platform to use! Thank you.
u/StocksNomNom
This sounds interesting, when do you go live?
u/datlankydude
This is the hard part of startups. It’s not ideas or building, it’s distribution.
Read The Cold Start Problem. More about marketplaces but still apt lessons.
u/External_Ad2266
AI has made doing the un scalable more attractive - would look at actually meeting them at places like courthouses etc. work on the pitch. Not sure exactly what your product does but assume t
u/Ik_SA
Who do attorneys go to for professional services? If you are having trouble direct marketing and selling, finding channel partners who have those relationships narrows who you have to sell to
u/Ik_SA
In accounting, companies like EY do audit services, and sell and implement accounting software. If your product was good, EY might be interested in a deal to resell your product to their clie
u/Dry_War_747
Where are your users? Are they mostly on X, Reddit?
Do a launch on something like ProductHunt, try to get users. Maybe use something like Substack to write about your expertise, and share y
u/Bob-Roman
Most industries have professional or trade associations. Associations usually have conferences and trade shows where suppliers and vendors can exhibit products and services, hold educational
u/KindDoctor4142
You’re already ahead of the game by having happy early users and investing in UI/UX. That’s huge. Marketing is just about figuring out where more of those happy users hang out. Start simple:
u/AgencySaas
For targeting other lawyers, probably worth testing networking events (both attending and potentially hosting), cold calling & emails, asking for introductions/referrals systematically. T
u/StocksNomNom
Thanks, I've registered for it
u/External_Ad2266
AI has made doing the un scalable more attractive - would look at actually meeting them at places like courthouses etc. work on the pitch. Not sure exactly what your product does but assume t
u/AgencySaas
At my current pace, looking like mid to late august
u/datlankydude
This is the hard part of startups. It’s not ideas or building, it’s distribution.
Read The Cold Start Problem. More about marketplaces but still apt lessons.
u/cfrostspl
Not sure how deep you are but there's a ton of different routes to go with your funnel.
A few notes off the top of my head:
- making the offer strong will be helpful. That's the bundle of e
u/StocksNomNom
Cool, let me know when the waitlist opens
u/StocksNomNom
This sounds interesting, when do you go live?
u/bearisterai
I didn’t even think of substack as a platform to use! Thank you.
u/bearisterai
Thank you!
u/bearisterai
I didn’t even think of substack as a platform to use! Thank you.
u/Remote_Volume_3609
Have you tried bruteforce reaching out to said criminal defence attorneys? E.g. reach out on linkedin and talk to private attorneys.
And look at ways you can reward existing users for talki
u/Bob-Roman
Most industries have professional or trade associations. Associations usually have conferences and trade shows where suppliers and vendors can exhibit products and services, hold educational
u/datlankydude
This is the hard part of startups. It’s not ideas or building, it’s distribution.
Read The Cold Start Problem. More about marketplaces but still apt lessons.
u/its_akhil_mishra
Lawyer here too - I mostly do distribution through content, although it's for my services. But even for SaaS, I have mostly seen people take the "build in public" approach. Founders share upd
u/Ik_SA
Who do attorneys go to for professional services? If you are having trouble direct marketing and selling, finding channel partners who have those relationships narrows who you have to sell to
u/bhagawat23
Try hyper-targeting the lawyers using OOH and billboards around key legal offices, or during legal conferences. Outbuzz.ai might be helpful
u/Bob-Roman
Most industries have professional or trade associations. Associations usually have conferences and trade shows where suppliers and vendors can exhibit products and services, hold educational
u/franker
I'm also a lawyer (former PD). Hit up your local and state bar associations, the public defender offices, and ask if you can do a talk during one of their luncheons/conferences. Find out w
u/StocksNomNom
Thanks, I've registered for it
u/Remote_Volume_3609
Have you tried bruteforce reaching out to said criminal defence attorneys? E.g. reach out on linkedin and talk to private attorneys.
And look at ways you can reward existing users for talki
u/KindDoctor4142
You’re already ahead of the game by having happy early users and investing in UI/UX. That’s huge. Marketing is just about figuring out where more of those happy users hang out. Start simple:
u/bhagawat23
Try hyper-targeting the lawyers using OOH and billboards around key legal offices, or during legal conferences. Outbuzz.ai might be helpful
u/Ik_SA
Who do attorneys go to for professional services? If you are having trouble direct marketing and selling, finding channel partners who have those relationships narrows who you have to sell to
u/bearisterai
Could you give me an example in a different industry?
u/its_akhil_mishra
Lawyer here too - I mostly do distribution through content, although it's for my services. But even for SaaS, I have mostly seen people take the "build in public" approach. Founders share upd
u/AndyHenr
what is the SaaS all about? What you build have a large influence on how you can market the platform.
u/RemoteHomework4090
The problem is your SaaS is a competitor of your clients and your clients do not promote your SaaS because it sounds like not working, like AI gonna replace them. Need a Hook ads that break t
u/AndyHenr
what is the SaaS all about? What you build have a large influence on how you can market the platform.
u/bhagawat23
Try hyper-targeting the lawyers using OOH and billboards around key legal offices, or during legal conferences. Outbuzz.ai might be helpful
u/AndyHenr
what is the SaaS all about? What you build have a large influence on how you can market the platform.
u/bearisterai
Thank you sir! Sent you a dm today haha. Sorry for the delay
u/Vanquil
i’d bruteforce like the comments say! direct reaching if you have credibility given ur a lawyer seems a great option
u/StocksNomNom
Cool, let me know when the waitlist opens
u/Ik_SA
In accounting, companies like EY do audit services, and sell and implement accounting software. If your product was good, EY might be interested in a deal to resell your product to their clie
u/KindDoctor4142
You’re already ahead of the game by having happy early users and investing in UI/UX. That’s huge. Marketing is just about figuring out where more of those happy users hang out. Start simple:
u/External_Ad2266
AI has made doing the un scalable more attractive - would look at actually meeting them at places like courthouses etc. work on the pitch. Not sure exactly what your product does but assume t
u/RemoteHomework4090
The problem is your SaaS is a competitor of your clients and your clients do not promote your SaaS because it sounds like not working, like AI gonna replace them. Need a Hook ads that break t
u/AgencySaas
At my current pace, looking like mid to late august
u/bearisterai
Could you give me an example in a different industry?
u/Ik_SA
Who do attorneys go to for professional services? If you are having trouble direct marketing and selling, finding channel partners who have those relationships narrows who you have to sell to
u/bhagawat23
Try hyper-targeting the lawyers using OOH and billboards around key legal offices, or during legal conferences. Outbuzz.ai might be helpful
u/bearisterai
Thank you!
u/franker
I'm also a lawyer (former PD). Hit up your local and state bar associations, the public defender offices, and ask if you can do a talk during one of their luncheons/conferences. Find out w
u/Dry_War_747
Where are your users? Are they mostly on X, Reddit?
Do a launch on something like ProductHunt, try to get users. Maybe use something like Substack to write about your expertise, and share y
u/Dry_War_747
Where are your users? Are they mostly on X, Reddit?
Do a launch on something like ProductHunt, try to get users. Maybe use something like Substack to write about your expertise, and share y
u/RemoteHomework4090
The problem is your SaaS is a competitor of your clients and your clients do not promote your SaaS because it sounds like not working, like AI gonna replace them. Need a Hook ads that break t