Niche maternity wear for specific events and occasions.

This highlights a specific need within maternity fashion: finding appropriate and stylish dresses for events like baby showers. Brands can capitalize by offering curated collections of event-specific maternity wear, focusing on comfort, style, and photo-readiness. Marketing could target expectant mothers planning social events, emphasizing special occasion wear rather than just everyday maternity clothes. This also opens up opportunities for rental services for maternity event wear, as these might only be worn once or twice.