Niche Social SaaS: Adult Friend Group Behavior Tracker

Published on 05/30/2025Marketing Opportunities

Problem: Adult friend groups are on the hunt for a fun, laid-back digital tool, something like the school behavior charts used in ClassDojo, to keep track of their own "behaviors," achievements, or other custom items. The main idea is to add some amusement, create a bit of informal accountability, and spark some friendly competition.

SaaS Opportunity: A specialized social app designed for small, private circles of friends to create, share, and interact with customizable "behavior charts," "karma trackers," or informal challenge boards. Key features would include:

  • Private, invite-only group creation.
  • User-defined "behaviors," goals, or activities (e.g., "good deeds," "funny mishaps," "achieved goals").
  • A simple, optional point system or customizable tracking metrics.
  • Shared, visible charts or dashboards within each private group.
  • Leaderboards or progress summaries.
  • A playful, engaging, and easy-to-use interface.
  • Strong emphasis on user privacy and data security for group-specific content.
  • Interactive elements like reactions, comments, or customizable virtual rewards/penalties defined by the group.

Product Form:

  • Mobile Application (iOS and Android): Perfect for on-the-go social interactions among friends.
  • Progressive Web App (PWA): Offers cross-platform usability and can be an alternative or complement to native mobile apps.

Value Proposition/Monetization:

  • Value Proposition:
    • Provides a unique and entertaining way for friends to engage with each other.
    • Fosters friendly competition, amusement, and inside jokes.
    • Offers a lighthearted mechanism for informal accountability or tracking shared, fun goals.
    • Strengthens social connections within friend groups through shared, playful experiences.
  • Monetization Strategies:
    • Freemium Model:
      • Free Tier: Core functionality, possibly with limitations on the number of charts, group size, or customization options. May include non-intrusive ads.
      • Premium Tier (Subscription): Unlocks advanced features such as unlimited charts/groups, extensive customization options (themes, icons, sounds), larger group capacities, ad-free experience, and potentially advanced tracking analytics (if desired by users).
    • Cosmetic In-App Purchases: One-time purchases for items like exclusive themes, avatar accessories, unique badge designs, or special sound packs.
    • One-Time Purchase for a "Pro" Version: An alternative to subscriptions, offering lifetime access to all premium features for a single payment.

Origin Reddit Post

r/apps

Behavior chart app for friends

Posted by u/Able_Distribution_2005/30/2025
This is probably really niche, but you know how classes in elementary school would use physical behavior charts or ClassDojo to monitor student behavior? My friends and I were looking for an

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