Nostalgia Marketing for Rediscovered 'Proto-Punk' Music and Artists

The buzz around Death, a proto-punk band from the 1970s whose album finally saw the light of day in 2009, shows there's a real appetite for rediscovered or long-lost music. This dedicated fanbase is all about diving deep into music history. There are plenty of opportunities here, like making documentaries, releasing special edition vinyl, creating branded merch like T-shirts and posters, and curating playlists on streaming platforms. The band's incredible backstory can be a goldmine for marketing, drawing in rock fans and collectors with a compelling narrative.