Novelty PC builds: RGB toaster challenges established brands

The creation of a functioning RGB toaster PC by SignalRGB, taking a direct swipe at Razer, highlights a strong market for novelty, custom, and highly personalized PC hardware. This isn't just about functionality but about expression, humor, and challenging industry giants. Commercial opportunities include:

1. Niche PC Case Manufacturers: Design and market unconventional or themed PC cases beyond standard aesthetics.
2. Customization Services: Offer bespoke PC building services that incorporate unique materials, shapes, or functional integrations (like a Stream Deck).
3. Brand Storytelling: Smaller brands can leverage humor and direct challenges to larger competitors in their marketing to appeal to a younger, more irreverent audience interested in unique tech.