On-demand IT support service for personal devices connecting to enterprise systems.

Published on 06/19/2025Marketing Opportunities

The Reddit post describes a student who can't access essential school services on their personal computer due to a technical issue, specifically with Microsoft authentication, even though their Gmail works fine. Crucially, the school's IT service desk has reportedly refused to help, claiming the problem isn't on their end. This situation highlights a significant support gap for students (and, by extension, remote workers) who rely on personal devices for institutional access.

Niche Market & SaaS Opportunity: This scenario reveals a clear niche market: individuals facing technical barriers on their personal devices that prevent access to critical school or work platforms, with no support from official IT channels. This creates a demand for specialized, accessible IT support.

A SaaS opportunity exists for a subscription-based remote IT support service specifically focused on resolving these "personal device vs. institutional access" issues.

Product Form: The product would be a remote IT support service delivered via a SaaS platform.

  • Core Service: On-demand technical assistance provided by skilled technicians via chat, call, or remote desktop sharing.
  • Specialization: Expertise in troubleshooting issues related to:
    • Authentication and Single Sign-On (SSO) systems (e.g., Microsoft Azure AD, Okta, Shibboleth), especially when integrated with various educational or corporate platforms.
    • VPN configuration and connectivity problems.
    • Browser settings, extensions, cache/cookie issues that interfere with platform access.
    • Conflicts with personal security software (antivirus, firewalls).
    • Operating system configurations affecting network or application access.
    • Problems with specific educational/corporate applications on personal devices.
  • Target Models:
    • B2C (Business-to-Consumer): Sold directly to individual students or remote workers as a monthly or annual subscription.
    • B2B2C (Business-to-Business-to-Consumer): Sold to educational institutions or companies, which then offer it as a supplemental support plan or benefit to their students/employees using personal devices.
  • Platform Features:
    • User portal for submitting support requests and tracking status.
    • Integrated communication tools.
    • Knowledge base with self-help guides for common issues.
    • Secure remote access tools.
    • Service analytics for institutional clients (in B2B2C model).

Expected Revenue: Revenue would primarily be generated from recurring subscription fees.

  • B2C Revenue Stream:
    • Monthly subscriptions (e.g., $15-$35/month) offering a set number of support incidents or unlimited support.
    • Annual subscriptions at a discounted rate.
    • Potential for tiered plans (basic, premium with faster response times or broader issue coverage).
  • B2B2C Revenue Stream:
    • Tiered pricing for institutions/businesses based on the number of covered users (e.g., students, employees).
    • Could range from hundreds to thousands of dollars per month per institution, depending on size and service level. This model offers greater scalability and more predictable revenue.
  • Revenue Potential:
    • The addressable market is large, consisting of millions of students and remote workers globally who frequently encounter such issues.
    • Example B2C Projection: Acquiring 1,000 individual subscribers at an average of $20/month would yield $240,000 in Annual Recurring Revenue (ARR).
    • Example B2B2C Projection: Securing 20 small to medium-sized institutions/businesses, each paying an average of $1,000/month for their user base, would yield an additional $240,000 ARR.
    • With successful marketing, strong service delivery, and strategic partnerships, the service could scale to generate multi-million dollar ARR. Profitability will hinge on efficiently managing technician costs, customer acquisition costs, and maintaining high customer satisfaction to reduce churn.

Origin Reddit Post

r/techsupport

Can't get into school related things because of problem on my personal computer. Already called IT service desk for the school and they said it's not related to anything on their end so they

Posted by u/chilidig06/19/2025
At my university I have an email with gmail which works fine, but to log in to literally anything it sends me to microsoft I guess. Anyways up until a week ago I could get into all my school

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