Proactive Job Search & Upskilling for Layoff Readiness

With a potential layoff in 3 months, this is a prime opportunity to upskill and proactively search for a better role. Focus your 3 hours daily on:

• Hot Skills: Digital marketing (SEO, content strategy), data analytics, AI tools for content creation/analysis, project management, and potentially UI/UX design. These are highly relevant to the media industry and transferable.
• Tools: Gain proficiency in Google Analytics, SEMrush, HubSpot, and explore generative AI tools (e.g., ChatGPT, Midjourney/DALL-E) for content-related tasks. Familiarize yourself with project management software like Asana or Jira.
• Qualifications: Pursue relevant online certifications (e.g., Google Digital Garage, HubSpot Academy for digital marketing; Coursera/edX courses for data analytics or AI literacy).
• Resume/Portfolio Direction: Update your resume to highlight quantifiable achievements, even in your current role. Tailor your resume and LinkedIn profile for target roles. Build a portfolio of personal projects (e.g., a personal blog with SEO analysis, a media content analysis project using AI).
• AI & Interviews: AI is used for resume screening (keyword optimization is key) and sometimes for initial behavioral assessments. Practice STAR method answers, but also be prepared to discuss how you've used AI responsibly in your work or learning, showcasing AI literacy.
• Expected Earnings: Highly variable based on the specific role you target and your experience, but entry to mid-level roles in digital marketing or data analytics in the UK can range from £30,000 to £60,000 annually, with senior roles commanding more.