Rethinking Cannabis Policy & Product Development Based on New Research

Published on 09/12/2025 Trend Spotting / Early Adopter Signals

New research challenging the 48-hour abstinence rule for cannabis users and driving performance suggests a need for updated public policy and more nuanced approaches to cannabis regulation. This creates opportunities in advocacy, testing, and education.

Opportunities:

  1. Policy Advocacy & Consulting: Offer consulting services to governments and organizations focused on developing evidence-based cannabis policies, particularly regarding driving impairment, leveraging new research.
  2. Advanced Drug Testing Solutions: Develop more precise and real-time impairment testing technologies (e.g., breathalyzers for cannabis) that can distinguish between active impairment and non-impairing past use, as opposed to broad detection of metabolites.
  3. Public Education Campaigns: Create and implement public awareness campaigns, potentially funded by the cannabis industry or public health bodies, to educate users and the public about responsible cannabis use and the actual science of impairment.
  4. Legal Services for Cannabis Industry: Provide specialized legal counsel to cannabis businesses and individuals navigating evolving regulations, particularly concerning workplace policies and driving laws informed by new scientific findings.