Ritualistic Summer Music Listening Unlocks Seasonal Marketing Opportunities.
The thread showcases a powerful, shared consumer habit: the 'ritual' of kicking off summer with specific songs or playlists. This emotional bond between music and the season offers a compelling marketing opportunity. Brands in various sectors—like beverages, apparel, travel, and tech—can tap into this by curating and promoting their own 'First Day of Summer' playlists on platforms like Spotify or Apple Music. There's also potential in licensing songs often referred to as 'summer anthems' (think The Beach Boys, Sublime, DJ Jazzy Jeff & The Fresh Prince, or Lana Del Rey) for ad campaigns, or by launching user-generated content campaigns that ask customers to share their go-to summer song. This way, brands can connect with the positive, nostalgic feelings people associate with the start of summer.
Origin Reddit Post
r/music
What’s song do you have to listen when summer starts like a ritual?
Posted by u/Cant_stop_Akali•06/27/2025
For me, it’s always Summertime Sadness by Lana Del Rey and Cruel Summer by Taylor Swift. And Riptide By Vance Joy
I literally can’t stop myself as soon as the weather gets warm and the sun’
Top Comments
u/fondue4kill
Doin Time- Sublime
The Lana cover is pretty good as well
u/echosrevenge
No particular song, but I spend the first few hot days every year playing soul music and The Cat Empire as loud as possible.
u/4737CarlinSir
Here Comes The Summer - The Undertones.
[https://youtu.be/kUg7OO1gZk0?si=9rA8vUllxFr\_R\_Ss](https://youtu.be/kUg7OO1gZk0?si=9rA8vUllxFr_R_Ss)
u/CherryVette
Dancing Days —LZ
Cruel Summer —Bananarama; it slaps
u/krazykieffer
Yup, every May/June I listen to the Number 1s for at least a few weeks every year.
u/No-Calligrapher-8085
SummertimeSong by DJ Jazzy Jeff & the Fresh Prince ‧ 1991 :-)
u/VaguelyShingled
Now here it is
A groove
Slightly transformed
u/Lil_Ape_
Naughty by Nature “Feel Me Flow”
u/Dagglin
Thin Lizzy dancing in the moonlight. It's about staying up late in the summer doing hood rat shit as a teen.
'i always get chocolate stains on my pants' and 'it's so goddamn hot' also really
u/Sad-Scar-1984
Summer time. Janice Joplin.
u/AgentSauce
Came here to say this one. It’s the best kickoff summer song!
u/gibbalicious
This is the way… I graduated HS in 91… 😂
u/polomarkopolo
Schools out for summer- Alice Cooper
u/domododragon
Sweet Home Alabama - Lynyrd Skynyrd
Runner up: American Pie - Don McLean
u/ModeratelyNeato57
Summertime Blues /Blue Cheer
u/Whole_Customer_2111
Good choice. Anything by the Beach Boys.
u/Flutter-Butterfly-55
Alice Cooper - Schools Out for Summer
u/Greghole
Not technically Summer, but I always listen to Jonathan Coulton's First of May on May 1st.
"Cuz it's the first of May, first of May. Outdoor fuckin' starts today..."
u/Careless-Editor7421
Screeching Weasel - First Day of Summer
u/x24co
Hot Fun in the Summertime
- Sly and the Family Stone
u/COVID-420-
Good life - Collie Buddz
u/SpenFen
Green Day Dookie
Sublime self titled
u/hatch-bet
Thong Song- Sisqo
u/bobbyknight1
Someday by the Strokes
u/OceansideGuy93
Why Don’t We Fall in Love - Amerie
u/Tmadred
Summertime by Bachelor Number One
u/MadeleineTheBrave
Shower by Becky G! I always play it only in the summer and my ritual starts always on 4th July hahah :D (Yoy light me up inside like the 4th of July) ✨❤️
u/FictionalContext
I always think of a frolicking band of Satyrs skipping through the woods for that song. It's so happy and degenerate, it cracks me up.
u/Superorganism123
Lovin Spoonful- Summer in the city
u/Illustrious-Show-679
for me, it's party in the U.S.A, by Miley Cyrus
u/CHRISTEN-METAL
Mungo Jerry - In the Summertime
u/JoanJettEnthusiast
Feels Like Summer - Childish Gambino
Erosion - Giselle
Andromeda - Weyes Blood
Caribbean Blue - Enya
u/Chevymetal1974
Hot Summer Nights
u/Key_Text_169
Summer Time Rolls-Jane’s Addiction
u/McGrawHell
Magic by the cars
u/Melodic_Cap5609
Everybody Loves the Sunshine - Roy Ayers
u/synthscoffeeguitars
That’s Why God Made The Radio by The Beach Boys (full album)
u/AroCantPlay
Not necessarily at the beginning. But rather at the end.
лето by Kino
u/Free_tramapoline
Yep, I love Lana's cover as well, but the original Sublime is great
u/Cant_stop_Akali
Oh i Listen to Doing time Lana’s cover, idk if it’s the same band that she covered though :)
u/Emcee_nobody
Head On by The Jesus And Mary Chain
u/nklights
Absolutely!
u/Free_tramapoline
Doin' Time by Sublime
u/VirginiaUSA1964
My Beach Boys playlist.
u/MetsFan802
Van Hagar-Good Enough.
The first track on the first cassette I bought when I got my Driver’s License.
My tastes have evolved since then, but some things never change.
u/yick04
Take Me to the Ocean - The Movement
u/forkboy_1965
“De-Luxe” by Lush. I don’t know why, but it’s my first warm weather of Spring song.
u/seaurchinthenet
Summer in New York - SOFI TUKKER is my newer favorite. Steal My Sunshine - Len
u/mailmanpaul
Cruel Summer - Bananarama
u/obrien1103
Silk Chiffon is warm weather vibes made into sound