SaaS analytics platform for music festival organizers based on attendee ratings.
The original poster spotted a B2C need: a simple way for festivalgoers to rate and remember artist sets. The SaaS opportunity lies in aggregating this B2C data and providing valuable insights to B2B clients, primarily festival organizers.
Possible Opportunity: A data analytics platform for the live music festival industry, leveraging crowd-sourced artist set ratings. Festival organizers currently rely on social media buzz, ticket sales for specific artists, or post-event surveys, which can be fragmented or lagging. This platform would offer direct, near real-time feedback on artist performance and audience engagement.
Product Form: A web-based SaaS dashboard. Key features would include:
- Artist Performance Analytics: Aggregated ratings for each artist, trends over the festival duration, comparisons between artists, and potentially sentiment analysis if qualitative feedback is also collected by the "Rate My Set" app.
- Audience Engagement Metrics: Insights into which sets or artists generated the most ratings or engagement within the app, potentially correlated with stage, time slot, and genre.
- Demographic Insights (if collected): Breakdown of ratings by (anonymized) user demographics to understand which artists appeal to different groups.
- Benchmarking: Ability to compare artist performance at their festival against anonymized averages from other festivals (as the platform grows its data set).
- Reporting Tools: Customizable reports for post-event analysis, future lineup curation, and sponsor reporting.
Expected Revenue:
- Subscription Model: Tiered annual or seasonal subscriptions for festival organizers. Tiers could be based on festival size (e.g., number of attendees, number of stages/artists) or feature access (e.g., basic analytics vs. advanced predictive insights).
- Small Festivals/Independent Organizers: $100 - $500/event or $500 - $2,000/year.
- Medium to Large Festivals: $2,000 - $10,000+ per event or $5,000 - $25,000+/year.
- Per-Event Reports: For smaller organizers or those not wanting a full subscription, offer one-off detailed analytics reports for a specific event (e.g., $300 - $1,500 per report).
- Data Licensing (Future): Anonymized, aggregated data could be licensed to artist management agencies, record labels, or market research firms for broader industry insights. (e.g., custom reports starting at $1,000+).
The core value proposition is helping festival organizers make more data-driven decisions about artist booking, scheduling, and overall event programming, leading to improved attendee satisfaction and potentially increased ticket sales or sponsor value.