SaaS Toolkit for Pre-Launch Idea Validation & First Customer Acquisition

Published on 05/29/2025Marketing Opportunities

This post, titled "Go-to Methods to Find Your First 10 Paying Customers," hits the nail on the head for many SaaS founders: getting those first crucial users to pay. One key comment really stands out: "Ideally, you shouldn't start building anything until you have a few users who are genuinely interested and willing to pay. Demand first, then supply." This highlights the importance of early validation and targeted acquisition strategies, ensuring there's a clear market need.

SaaS Opportunity: A platform designed to help SaaS founders validate their ideas and effectively acquire their initial user base, especially those first 10 paying customers.

Product Form: An integrated web toolkit that includes:

  1. Tools to build Ideal Customer Profiles (ICP) and conduct market research to pinpoint your target audience.
  2. Simple landing page creators to test your value proposition, gather early feedback, and capture email addresses for waitlists or beta sign-ups.
  3. Guided outreach modules and playbooks (for cold emails, LinkedIn, and community engagement) to structure customer discovery, run validation surveys, and make initial sales.
  4. A lightweight CRM to manage early contacts, track conversations, and collect feedback from potential first customers.
  5. Templates and guides for crafting compelling initial offers.

Expected Revenue: Potential MRR ranging from $5,000 to $40,000. This targets the large and ongoing market of early-stage SaaS founders and indie hackers, typically through monthly subscriptions (e.g., tiered pricing from $29 to $99 per month).

Origin Reddit Post

r/saas

Go to methods to find first 10 paying customers

Posted by u/Ruchit_00405/29/2025
Hey Sharp Brains, What were your initial idea/Marketing tactic to gain first 10 paying customers for your SaaS Also help us breaking the growth you had and different marketing tactics you u

Top Comments

u/Ruchit_004
Definitely. This is something basics when it comes to idea validation. And cold emailing can work if message is customised.
u/dOdrel
ideally, you should not start to build anything until you have at least a few interested users you are confident will pay. demand first, then supply. with that said, cold email outreach als
u/Salt-Page1396
linkedin is a longer game but i've seen people find success in it.
u/Ruchit_004
For sure, please DM
u/Hot-Glass8919
I think I could help find potential customers in a way. I'll dm you.
u/Ruchit_004
Have been thinking of cold calling and generating content for relevant channels like LinkedIn, Reddit and Instagram.
u/Salt-Page1396
aggressively cold call and network wherever you can. speak to everyone. learn sales. craft an offer so good that anyone who hears it would be genuinely have to make themselves sound stupid by
u/Hot-Glass8919
yup, just did

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