Simple, Private, Ad-Free Reminder and Utility Apps

Published on 07/21/2025Marketing Opportunities

The user developed a birthday reminder app that is 'simple, private, and actually works,' contrasting it with existing apps that 'clutter your calendar, nag you constantly, or try to upsell subscriptions for basic features.' This highlights a widespread frustration with over-engineered, ad-filled, and privacy-invasive simple utility apps.

Product Form: A suite of minimalist, single-purpose micro-SaaS applications (or a single subscription unlocking several) focused on common daily tasks, prioritizing privacy, simplicity, and a lack of ads/upsells.

Key Features:

  • Core Functionality Only: Each app focuses on one specific task (e.g., birthday reminders, simple to-do list, basic note-taking, unit converter) without feature bloat.
  • No Ads, No Upsells: A strict policy of no advertising or aggressive prompts for in-app purchases or higher tiers for basic features.
  • Privacy by Design: Local data storage preference, minimal or no data collection, clear and transparent privacy policy.
  • Clean & Intuitive UI: User interfaces that are aesthetically pleasing, easy to navigate, and free from distractions.
  • Reliability: Emphasis on robust performance and consistent functionality without bugs or crashes.
  • Optional Sync: Secure, end-to-end encrypted cloud sync for convenience, as an optional premium feature.

Expected Revenue: A low-cost, recurring subscription model (e.g., $1-$3 per month per app, or a bundle for $5-$10 per month for the suite). Alternatively, a one-time purchase with continued updates. Users are increasingly willing to pay a small fee to avoid ads, protect their privacy, and have reliable, simple tools. This caters to a segment of users who are digitally fatigued and prefer to pay for quality over free-but-invasive alternatives. The volume of everyday utility needs is immense, providing a broad base for a compelling, trustworthy brand.

Origin Reddit Post

r/apps

I made a birthday reminder app that’s simple, private, and actually works

Posted by u/CakeBirthdayTracking07/21/2025
It’s called Cake: Birthday Reminders. I built it because most reminder apps either clutter your calendar, nag you constantly, or try to upsell subscriptions for basic features. This one’s: F

Top Comments

u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/XenonCI
Awesome!
u/michaelbeecham
Hey, just thought I would reach back out on a couple of things. 1. I wanted to leave a review, but the link within the app does not work for me. I tap the 'write a review' link but nothing
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/XenonCI
Awesome!
u/CakeBirthdayTracking
Thanks, Michael! I want to make this app the best it can be, and feedback like yours helps me figure out what to improve. I’ve reviewed the code and will be pushing a stability update soon to
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/XenonCI
Awesome!
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/michaelbeecham
Done!
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/michaelbeecham
Hey, just thought I would reach back out on a couple of things. 1. I wanted to leave a review, but the link within the app does not work for me. I tap the 'write a review' link but nothing
u/michaelbeecham
Done!
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/Other_Tadpole_4676
Hey I just stumbled upon this post from Google, I really wanted a simple app to track birthdays so that I can stay in touch with people better. Your app is perfect! Just wanted to say thanks
u/michaelbeecham
Hey, just thought I would reach back out on a couple of things. 1. I wanted to leave a review, but the link within the app does not work for me. I tap the 'write a review' link but nothing
u/Ashamed-Virus2417
Android :'(
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/Ashamed-Virus2417
Android :'(
u/CakeBirthdayTracking
Thanks, Michael! I want to make this app the best it can be, and feedback like yours helps me figure out what to improve. I’ve reviewed the code and will be pushing a stability update soon to
u/CakeBirthdayTracking
Thank you!
u/CakeBirthdayTracking
Thank you!
u/XenonCI
Awesome!
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/XenonCI
Awesome!
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/Ashamed-Virus2417
Android :'(
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/michaelbeecham
Done!
u/michaelbeecham
Hey, just thought I would reach back out on a couple of things. 1. I wanted to leave a review, but the link within the app does not work for me. I tap the 'write a review' link but nothing
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/XenonCI
Awesome!
u/Other_Tadpole_4676
Hey I just stumbled upon this post from Google, I really wanted a simple app to track birthdays so that I can stay in touch with people better. Your app is perfect! Just wanted to say thanks
u/Ashamed-Virus2417
Android :'(
u/CakeBirthdayTracking
Thanks, Michael! I want to make this app the best it can be, and feedback like yours helps me figure out what to improve. I’ve reviewed the code and will be pushing a stability update soon to
u/XenonCI
Awesome!
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/Ashamed-Virus2417
Android :'(
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/CakeBirthdayTracking
Thank you!
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/michaelbeecham
Done!
u/CakeBirthdayTracking
Thanks, Michael! I want to make this app the best it can be, and feedback like yours helps me figure out what to improve. I’ve reviewed the code and will be pushing a stability update soon to
u/CakeBirthdayTracking
Thanks, Michael! I want to make this app the best it can be, and feedback like yours helps me figure out what to improve. I’ve reviewed the code and will be pushing a stability update soon to
u/Other_Tadpole_4676
Hey I just stumbled upon this post from Google, I really wanted a simple app to track birthdays so that I can stay in touch with people better. Your app is perfect! Just wanted to say thanks
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/michaelbeecham
Done!
u/CakeBirthdayTracking
Thank you!
u/michaelbeecham
Hey, just thought I would reach back out on a couple of things. 1. I wanted to leave a review, but the link within the app does not work for me. I tap the 'write a review' link but nothing
u/CakeBirthdayTracking
Thanks, Michael! I want to make this app the best it can be, and feedback like yours helps me figure out what to improve. I’ve reviewed the code and will be pushing a stability update soon to
u/FarPriority1955
Oh perfect, Can we have a version for android as well? I've been hunting for such a app, I kindly request you to make one, if possible.
u/michaelbeecham
Hey...I just wanted to commend you on a REALLY good application. This has come at just the right time for me (reasons I'll not go into here), but I wanted a way of staying in touch with a lot
u/CakeBirthdayTracking
Thank you!
u/CakeBirthdayTracking
Wow, thank you so much — this really made my day. I built Cake because I felt the same thing: birthdays are a surprisingly meaningful way to stay connected, and calendars just weren’t cutting
u/Ashamed-Virus2417
Android :'(
u/michaelbeecham
Hey, just thought I would reach back out on a couple of things. 1. I wanted to leave a review, but the link within the app does not work for me. I tap the 'write a review' link but nothing
u/CakeBirthdayTracking
Hey! Glad to hear :) I will work on an android version!
u/XenonCI
Awesome!
u/Ashamed-Virus2417
Android :'(

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