Social Media Scheduler with Crisis Pause & Advanced Hashtag Intelligence
Users are frustrated with current social media schedulers, pointing out problems like frequent failures (like with Loomly), AI-only customer service that's hard to bypass, and lackluster features such as poor hashtag discovery. A major worry is the risk of scheduled promotional posts coming off as insensitive during national crises or significant news events, which makes some users hesitant to schedule at all, even though they're paying for these tools.
Potential Opportunity: A SaaS social media scheduling tool that tackles these pain points head-on.
Product Form: A SaaS platform offering:
- Enhanced Reliability: Focus on robust and dependable scheduling across multiple platforms.
- Human-Backed Customer Support: Provide accessible human customer service to effectively resolve issues, moving beyond AI-only support.
- Superior Hashtag Tools: Advanced hashtag discovery, analytics, and suggestion features.
- "Crisis Pause" / "Tone-Deafness Prevention" Feature: An intelligent system that monitors major news events or user-defined sensitive topics. It would automatically pause scheduled posts or flag them for immediate review, alerting users to prevent inappropriate content from being published during critical times. This could also include sentiment analysis of queued posts against current news.
- Standard Scheduling Features: Calendar view, draft management, and approval workflows (features valued by users).
Expected Revenue: A tiered subscription model based on the number of social profiles, users, posts, and feature access:
- Starter Tier: $15-$25/month (e.g., limited profiles, core scheduling, basic hashtag tools, basic crisis flagging).
- Professional Tier: $40-$75/month (e.g., more profiles, advanced "Crisis Pause" controls, enhanced analytics, human support options, team collaboration).
- Agency/Business Tier: $99+/month (e.g., extensive profiles, full feature set, priority support, advanced reporting).
Origin Reddit Post
r/marketing
How many of you use social post scheduling tools nowadays?
Posted by u/OpusClip-Team•06/04/2025
Content marketers and social media marketers - How many of you are using software to schedule your social posts, versus posting manually?
I remember once upon a time scheduling tools like Bu
Top Comments
u/_dogmomx2
We pay for a social post scheduling tool but I do not use it to schedule. The news changes very fast and I would hate for something to get pushed out at the wrong time.
u/Chicki5150
I absolutely use a scheduler. I literally would not work somewhere without one. Manually posting dozens of poss a week? Hell no.
Its not just the calendar either - it also does drafts, appr
u/Ok-Faithlessness9271
What platform do you use?
u/energy528
For my personal brands, I manually post. I create content in bulk to cover a few days, but all posting and cross posting are manual upload, manual captioning, manual hashtags, etc. I have no
u/gsideman
I've never used a scheduling tool. As a publicist, I've seen too many businesses get caught looking tone-deaf when their promotional posts go out during a national crisis or other news event
u/yyouknowwhat
Yeah. I’m on Sprout, I love it.
u/rsimmonds
I use to use Buffer but they got rid of their legacy plans.
Now I'm using Distribution AI and native scheduling for things like X.
u/yyouknowwhat
Yeah. I’m on Sprout, I love it.
u/Chicki5150
I use Hootsuite.
u/Ok-Faithlessness9271
What platform do you use?
u/Lulu_everywhere
We do our scheduling and posts through hubspot
u/Fantastic_Two9762
100% rely on the scheduling tools, as people say, they're much more than just a calendar.
u/gogoALLthegadgets
We started recently with Loomly and I’m super unhappy with it. Fails frequently. Customer service is AI and I can’t seem to get around it. Poor hashtag discovery. List goes on. Open to curren
u/upwardmomentum11
My agency uses sprout as well.
u/SignalBoom67
I use a mix of both. Scheduling tools save a ton of time for regular posts, and I haven't seen much evidence lately that they hurt reach. For key posts where engagement right after posting ma
u/Spying-eye
I in-app shedules in Meta, Linkedin and Twitter.
u/heather1242
I schedule our content within Meta and through LinkedIn. We post on average 2x/week so it’s really not a big deal for us.
u/gsideman
I've never used a scheduling tool. As a publicist, I've seen too many businesses get caught looking tone-deaf when their promotional posts go out during a national crisis or other news event
u/Electronic-Cause5274
you can try vista social too. It works well for insta, fb and twitter. There some glitch on linkedin
u/Chicki5150
I use Hootsuite.
u/gogoALLthegadgets
We started recently with Loomly and I’m super unhappy with it. Fails frequently. Customer service is AI and I can’t seem to get around it. Poor hashtag discovery. List goes on. Open to curren
u/seo-queen
Native options like Meta’s scheduler work great and don’t seem to hurt reach. Buffer’s been solid too, especially for planning a week’s content in one go. It is just way easier to stay consis
u/_dogmomx2
We pay for a social post scheduling tool but I do not use it to schedule. The news changes very fast and I would hate for something to get pushed out at the wrong time.
u/heather1242
I schedule our content within Meta and through LinkedIn. We post on average 2x/week so it’s really not a big deal for us.
u/clownsx2
I do both. For a generic post, I’ll use a scheduling tool, but LinkedIn does not let you tag people through third party tools so for ones with tags I have to do it manually.
u/nomcormz
The agency I hate working with schedules our posts with Loomly. Seems low quality overall.
u/Chicki5150
I absolutely use a scheduler. I literally would not work somewhere without one. Manually posting dozens of poss a week? Hell no.
Its not just the calendar either - it also does drafts, appr
u/upwardmomentum11
My agency uses sprout as well.