Strategic Career Pivot from Marketing to New Roles

For someone with a marketing degree and experience who feels unsuited for the field, a strategic career pivot is a significant opportunity. Identify transferable skills from your marketing roles such as analytical thinking, communication, project coordination, strategic planning, and understanding user/customer behavior. Explore high-demand fields that leverage these skills without being core marketing, such as UX Research (focusing on understanding user needs), Business Analysis (bridging business problems with solutions), or Data Analysis (if analytical aptitude is strong). Consider foundational courses or certifications in these new areas. Network aggressively in your target industries and tailor your resume to emphasize these transferable skills and any new learning, rather than purely marketing-specific achievements.