Targeted HR Certification Prep for Experienced Professionals
An HR veteran with 20 years of experience and a university background in HR didn't pass the SHRM exam. A key comment highlighted that advanced certifications like SPHR focus more on 'problem-solving and application' rather than 'memorization,' making them a better fit for seasoned professionals. This points to a niche for targeted exam prep for experienced HR pros who need to convert their extensive practical knowledge into success on application-focused HR certifications.
Product form: A web-based learning platform offering in-depth case studies, complex scenario-based questions, and simulated exams tailored to certifications like SPHR/SHRM-SCP. It would also provide expert guidance on how to apply real-world experience to exam formats and strategic HR concepts.
Expected revenue: Comprehensive advanced certification prep courses could range from $199 to $599. A premium subscription model for continuous access and updates could be priced at $49 to $99 per month.