The Four-Day Workweek: Tools & Consulting for New Work Models

The success of the four-day workweek in Germany, where 73% of companies are making it permanent due to better worker well-being, sustained productivity, and easier hiring, is a clear sign of a changing work culture. This shift opens up significant business and marketing opportunities. There's a growing demand for consulting services to help companies transition, HR software that can handle flexible scheduling and track well-being, productivity tools optimized for shorter workweeks, and corporate wellness programs tailored to this new model. Marketing efforts can capitalize on this trend by emphasizing improved employee well-being, the advantage in attracting and retaining talent, and solid evidence of sustained productivity, positioning adopters as forward-thinking and desirable employers.