Transparent SaaS Subscription Analytics for Honest Metrics

Founders and investors are being misled by inflated MRR metrics due to Stripe's 'churn at end of billing period' setting. This creates a niche for a SaaS product that provides truly transparent, real-time subscription analytics. The product would integrate with Stripe (and potentially other payment gateways) to offer a dashboard showing actual active subscribers, immediate churn calculation, retention rates, and customer lifetime value, overriding or clearly highlighting misleading settings. This ensures businesses have an honest view of their financial health, preventing misjudgment by stakeholders.

Product Form: A web-based subscription analytics dashboard that pulls raw data from payment processors, cleans it, and presents granular metrics focused on actual customer engagement and value. It would offer customizable reports and alerts for significant changes in retention.

Expected Revenue: Target audience includes SaaS founders, finance teams, VCs, and acquirers. Pricing could be tiered based on the volume of MRR processed, number of active subscriptions, or advanced features like predictive analytics. A mid-tier offering could range from $199 to $999 per month, depending on the scale of the business, as honest data is critical for strategic decisions and valuations.