Verizon data privacy ruling signals rising demand for personal data control.

The court's rejection of Verizon's claim to sell location data without consent signifies a critical shift in legal and public sentiment towards greater data privacy and user control. This creates a burgeoning market for privacy-enhancing technologies and services. Businesses can develop and market privacy-focused applications (e.g., secure messaging, anonymous browsing tools, personal data dashboards) that empower users to manage and control their digital footprint. There are also opportunities for consultancy services specializing in data privacy compliance for businesses adapting to evolving regulations. Marketing should strongly emphasize 'digital rights,' 'data sovereignty,' and 'user empowerment' to attract privacy-conscious consumers and businesses seeking to build trust.