Vetted Equity-Based Hiring Platform for Startups.

Published on 06/13/2025Marketing Opportunities

Okay, here's the analysis for the new Reddit post:

Analysis of Reddit Post ID: 1la45c0 ("How do you guys find engineers for your startup?")

  • Niche Market Indication: Yes. The founder is having a tough time hiring engineers, and the comments highlight a key issue: engineers' skepticism and the challenge founders face in "selling the vision" or, more accurately, presenting a trustworthy opportunity.

  • Opportunity: The main problem is a lack of trust and effective communication between early-stage startups offering equity and potential engineering hires. Engineers are cautious due to past negative experiences (being "screwed over"), and founders struggle to build that trust and clearly articulate the value of joining. This mirrors the previous analysis: a trust gap is a major market friction.

  • Product Form: A SaaS platform acting as a "Startup-Engineer Trust & Alignment Platform."

    • Core Features for Startups:
      • Standardized "Opportunity Showcase" Templates: Guiding founders to clearly articulate their vision, technical challenges, growth opportunities for engineers, and transparent equity offerings.
      • Equity Education & Modeling Tools: Helping founders understand and present fair equity compensation, perhaps with industry benchmarks.
      • Vetting/Verification Lite for Startups: Basic legitimacy checks (company registration, founder background) to provide a baseline of trust.
      • Tools for Formalizing Equity: Similar to the previous idea, offering standardized agreement templates (e.g., FAST, adapted SAFE for early hires), transparent milestone tracking linked to equity, and automated vesting schedules.
    • Core Features for Engineers:
      • A curated platform of startups that have gone through the transparency/vetting process.
      • Clear, standardized information on each startup's vision, tech stack, team, and equity offer.
      • Resources on evaluating startup equity offers.
    • Unique Selling Proposition (USP): Creating a trusted environment that reduces risk perception for engineers and helps startups attract talent by fostering transparency and clear communication around vision and equity. It's less about finding engineers (like a job board) and more about convincing and securing them by building trust.
  • Expected Revenue (Highly speculative, depends on adoption and pricing model):

    • Pricing Model: Subscription for startups (e.g., $99-$299/month depending on features like number of equity grants managed or team size). Could also have a premium tier for more in-depth advisory or legal template access.
    • Early Stage (1-2 years): If the platform attracts 100-300 startups, annual recurring revenue (ARR) could be in the range of $120k - $1M.
    • Growth Stage (3-5 years): With broader adoption and potentially add-on services (e.g., deeper legal integrations, advanced equity management tools for scaling teams), ARR could grow to $1M - $5M+. The value proposition is high if it demonstrably improves a startup's ability to hire critical engineering talent.

Origin Reddit Post

r/saas

How do you guys find engineers for your startup?

Posted by u/OEThe2106/13/2025
So I am building a dating and community hybrid platform. I have a team of 7 right now, But only one Engineer. I have been looking for another engineer, but it has been difficult. 6 weeks and

Top Comments

u/Zealousideal_Cup1604
all I can say is that a lot of devs have been screwed over after things turn around so yh.
u/g_bleezy
If you can’t sell an engineer on your vision, how do you expect customers to buy it? You may need to rethink how you position the company and what the opportunity truly offers an engineer. Th

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