Xbox's PC Marketing & Branding Struggles Offer Consulting Opportunities
The ongoing frustration with Xbox's perceived inability to effectively market its PC games, evidenced by 'pointless name changes,' indicates a significant branding and marketing challenge for a major tech company. This presents a clear opportunity for marketing and branding agencies, as well as strategic consultants, to offer expertise in market positioning, product naming, and cross-platform branding for large enterprises. Competitors could also leverage this perceived weakness in their own marketing.
Origin Reddit Post
r/gamingnews
Xbox Is Still Figuring Out How To Market Its PC Games, And Has Come Up With Another Pointless Name Change
Posted by u/cnc137•08/03/2025
Xbox just can't come up with a way to market its games on PC, and the latest pointless Xbox PC name change proves it yet again.
As Microsoft and Xbox continue to delve into the idea promoted
Top Comments
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/djsiegfried
Idc microsoft store is a mess.
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/[deleted]
[removed]
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/[deleted]
[removed]
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/[deleted]
[removed]
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/djsiegfried
Idc microsoft store is a mess.
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/[deleted]
[removed]
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/djsiegfried
Idc microsoft store is a mess.
u/[deleted]
[removed]
u/djsiegfried
Idc microsoft store is a mess.
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/[deleted]
[removed]
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/djsiegfried
Idc microsoft store is a mess.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/[deleted]
[removed]
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/djsiegfried
Idc microsoft store is a mess.
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/[deleted]
[removed]
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/djsiegfried
Idc microsoft store is a mess.
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/djsiegfried
Idc microsoft store is a mess.
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/djsiegfried
Idc microsoft store is a mess.
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/djsiegfried
Idc microsoft store is a mess.
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/AutoModerator
Hello **Brilliant-Tax-5098** our team of **Lemurs** found out that you do not have enough Karma to comment in **/r/gamingnews** and has been automatically removed. We will **NOT REVERT** this
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/[deleted]
[removed]
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/AgentSmith2518
This. Weird how people assume MS and other massive corporations dont do market research before making these changes.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/[deleted]
[removed]
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/Radical_Swine
If more games supported play anywhere I would use the app more. Gotham Knights and Avengers are not games I want to play anywhere
u/grarghll
Are you suggesting that once people form a collective, they no longer make mistakes?
u/pleasegivemealife
I prefer Xbox pc than Xbox series x and series x.
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/SABBATAGE29
I knew the Wii U was a sequel at age 10 despite never being on the internet, therefore having no way to know it existed until my dad set it up for the first time.
I could tell just by lookin
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/D0ublespeak
It's just an Xbox app, like I have an excel app and a steam app.
This name change is dumb af.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/Tyolag
What a drama queen, literally not that deep.
Xbox PC is easy to understand but Xbox on PC is "clearer" for the audience it's marketed to.
Let's be clear.. this change is NOT FOR YOU, clearl
u/meekgamer452
The windows app is just called 'Xbox', so 'Xbox PC' and 'Xbox on PC' are just common sense clarifications
It's a companion app for the Xbox (and smart phones) and it lets you do a lot of stu
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u/yngsten
Call it Microsoft Games and Microsoft Game Pass and call it a day. The Xbox brand name is not carrying the weight they believe anymore.
u/grimoireviper
I really don't get the point of this article, especially over a montb after this change was made official during the Xbox Summer Showcase.
This really just seems like an "Xbox bad amirite"
u/MrTacoDuder
It’s a slow gaming news cycle. Gotta get the clicks somehow. Journalists have to eat too.
u/meekgamer452
They're not Microsoft games, they're Xbox games that can be played in the app using xcloud.
It's a companion app for Xbox, not a game store.
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Javerage
Thegamer.com is owned by valnet so I'm guessing this an AI article during a slow news week?
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u/TimHuntsman
The dimebag VPs gotta pretend to do a job. The whole games group is run by silo-vesters, yes-dolts and glad-handers.
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/z01z
call it whatever they want, i still will never install anything from the ms store lol.
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/Mr8BitX
In their last showcase, every game was play anywhere and they stressed that feature with every single trailer/game reveal. They should’ve pushed this messaging sooner IMO, but they’re pushing
u/Jubenheim
To be fair, while you’re right in that the brand is essentially synonymous with its shit, the issue isn’t the name at all. It’s Microsoft being completely unable to produce good games, becaus
u/Radefa1k
The PC app is just called Xbox. Xbox PC and Xbox on PC is just a phrase thrown around when talking to clueless games journalists that need the clarification. But apparently even that wasn't e
u/The_Witch_Queen
Are you referring here to the Xbox marketing people changing names to make things clearer? The ones that went from Xbox, to Xbox 360 (a name that everyone still says makes no sense) to Xbox o
u/Electronic_Sound144
They should fix the Xbox app ok PC it kinda flies under the radar but imo it is almost as bad as other infamous launchers
u/Unfair-Rutabaga8719
For real, Xbox brand is more of a liability these days than an asset.